Thanks to its best year ever, The Bloc barreled past the $50 million revenue mark for the first time, breaking into the large agency category. The 20-year-old company built on its “Be Great to Do Good” mission as never before, with creative work that continues to generate awards and attention. And it significantly expanded its capabilities with new offers for clients.
Those changes include a medical communications practice, The Bloc Science Foundry, forging scientific narratives that give brands the strength they need to succeed. And to create better video content, it launched The Bloc Storytellers, hoping to engage audiences and inspire change. Two of these films, Instant Doctor and The Call, are proof of the viability of this concept, garnering numerous awards and plenty of buzz.
The Bloc claims to be the most diversified, fully independent health creative agency in the world, offering comprehensive omnichannel services for audiences across the health spectrum. With a business model based on driving strategic and creative innovation that achieves topline growth for clients, it also focuses on operational innovation that finds efficiencies in both time and budget.
That’s led to an impressive list of new accounts, including work from BD, Bristol Myers Squibb, Jazz Pharmaceuticals, Boehringer Ingelheim/Lilly, Merck and Novartis.
Most impressive? This woman-owned business responded to the events of 2020 with a more profound commitment to social and racial justice. Those efforts include The Call, focused on unconscious bias, and the ABC’s of Survival, a mental health resource for Black parents and their children.