MM+M today unveiled its 2023 MM+M Awards shortlist. Now in its 20th year, the medical marketing industry’s premier awards program celebrates the campaigns, organizations and people who created the year’s most compelling work.
More than 90 judges boasting a wide range of expertise narrowed down the hundreds of entries to a select top few. It’s this rigorous analysis that has made the MM+M Awards the industry’s gold standard.
“We’re constantly awed by the quality of work produced by the medical marketing community,” said MM+M editor-in-chief Larry Dobrow. “The judges who have to choose among the shortlisted entries have quite the challenging assignment ahead of them.”
The 2023 MM+M Awards will be handed out on October 5 at Cipriani Wall Street in New York City. For tickets and more information about the digital simulcast, visit www.mmm-awards.com.
Healthcare Consumer Media Brand
Dotdash Meredith Verywell
Everyday Health Group
GoodRx Health
Remedy Health Media HealthCentral
Remedy Health Media Patient Power
Healthcare Professional Media Brand
Full Beaker Nurse.org
GoodRx GoodRx Provider
MDLinx
ReachMD
Remedy Health Media OBR Oncology
Use of Customer Experience Marketing
American Parkinson Disease Association and Havas Health Plus ParkinSex
AstraZeneca, Amgen and Imre Health Break the Cycle of Uncontrolled Asthma
Atrium Health Newborn Acquisition Campaign
Shield Therapeutics and 21Grams The Un-ironic Iron: The Ironically Innovative Phone Call
Zoetis and Ogilvy Health Cat Pain IQ
Use of Public Relations
AstraZeneca and Edelman Up the Antibodies
CSL Behring and Salutem Portraits of Progress
Genentech and Syneos Health Communications SMA My Way: Double Take
Sanofi and Weber Shandwick Not Today, Flu
Vertex Pharmaceuticals and Weber Shandwick Targeting the Toughest Diseases
Health Advocacy/Health Affairs/Public Policy
Black Women Wellness LA and Area 23 Everything They Didn’t Tell You
Horaios Dermatology Clinic and Wunderman Thompson Health DiagnostiCookies
One Love Foundation and Minds + Assembly Unhealthy Connections
PodHER and Klick Health The Congregation
Unchained At Last and Area 23 Unseen Housewives
Use of Data/Analytics
Genentech and 21Grams Not So Bloody Mary
Global Lyme Alliance and Eversana Intouch Defusing the Ticking Lyme Bomb
Horizon Therapeutics and Area 23 The Outside In Experiment
Meridian Medical Technologies and Wunderman Thompson Health Smallpox Simulator
The Opt-In, Men4Choice, New Voices for Reproductive Justice, ProChoice Majority and The Considered Speak Up Man
Data Platform
Entrée Health Access Next
Genentech and 21Grams Bobbi
Indegene Next Forecasting
RADAR Analytics National Provider Identifier Explorer Dashboard
Zoetis and Ogilvy Health Cat Pain IQ
Branded Website for Consumers
AbbVie and CultHealth Qulipta — Migraine Mode
Argenx and Closerlook Vyvgart — MG United
PodHer and Klick Health The Congregation
Sun Pharmaceuticals and Core-Rx Communications Winlevi Consumer Website
Zoetis and Ogilvy Health Cat Pain IQ
Branded Website for Healthcare Professionals
American College of Allergy, Asthma, and Immunology and SFC Group ACAAI AllergistFinder.com
Argenx and Minds + Assembly Vyvgart — Recharging the Path to Treatment
Coherus BioSciences and AT Nutrient Cimerli HCP website
Merck and PrecisionValue Merck Access Program for Keytruda Website Redesign
Santen and Elevate Healthcare Stop Flares Fast
Disease Education Campaign
AstraZeneca and 21Grams A Touch Of Flu
CSL Seqirus and Merge Think Outside the Shell
Horizon Therapeutics and Area 23 The Outside In Experiment
Merck and Klick Health Help Protect the Next
Pfizer and Havas Life Marvel Everyday Heroes Presented by Pfizer and BioNTech
Use of Film or Video
American Parkinson Disease Association and Havas Health Plus ParkinSex
Bayer and Twelvenote One A Day’s The Gratitude Project
Idorsia Pharmaceuticals U.S. and Ruder Finn The Quest for Sleep
Robert Wood Johnson Foundation, Shift and Revive Who Cares: A Nurse’s Fight for Equity
TherapeuticsMD, theSkimm, Weber Shandwick, Resolute Digital and McCann NY Un-apologize: A Whitney Cummings Comedy Special
Use of Social Media — Paid
Avrio Health and FCB Health New York and Real Chemistry OMg
Genentech and 21Grams Not So Bloody Mary
Otsuka America Pharmaceutical and Minds + Assembly Society of Valued Minds
RVL Pharmaceuticals and Precisioneffect Upneeq Launch Campaign
Sanofi and Terri & Sandy Aspercreme — AsperQueens
Use of Social Media — Organic
AstraZeneca and Edelman Lung Story Short
Bayer and Twelvenote Midol: The Real Reason
Bayer and Twelvenote One a Day’s The Gratitude Project
Genentech and 21Grams Zero
PodHER and Klick Health Thirst
Use of Influencer Marketing
AstraZeneca and Edelman Lung Story Short
AstraZeneca and Edelman Up The Antibodies
Sanofi and Weber Shandwick Not Today, Flu
Staar Surgical and Gold PR Launching a New EVOlution in Vision Correction
TherapeuticsMD, theSkimm, Weber Shandwick, Resolute Digital and McCann NY Un-apologize: A Whitney Cummings Comedy Special
Digital Initiative for Consumers (includes Medical, Health & Wellness)
CSL Behring and AbelsonTaylor HemEvolution
Ferring Fertility and Evoke Group Fertility Outreach
Genentech and 21Grams Zero
Janssen Pharmaceuticals, Golin and FCB Chicago Breathe In, Speak Out About Pulmonary Arterial Hypertension (PAH)
Janssen Pharmaceuticals and FCB Chicago Unseen & Unheard Podcast
Digital Initiative for Non-Consumers (HCPs, sales reps, etc.)
Horizon Therapeutics and Area 23 The Outside In Experiment
Horizon Therapeutics and Area 23 The Systemic Booth
NextMed and Klick Health LifeSaving Radio
Novartis and Nucleus Global Step into PNH: Iptacopan A Virtual MOA Experience
UCB and Fishawack Health RheuMuseum
Consumer Print Campaign
DomesticShelters.org and Neon Code Red
Four Paws and Ogilvy Health Pets of War
HealthyWomen and McCann Health New York Mansplaining Heart Attacks
New York Festivals Health and Ogilvy Health New York Festivals Health Awards
NYU Langone Health and Deloitte Digital Top Dog
Professional Print Campaign
Horizon Therapeutics and Area 23 Toxic Portraits
Medexus Pharmaceuticals and Elevate Healthcare See More. Resect More.
Pharming Healthcare and Sound Healthcare Communications Targeting the Mechanics of APDS
Sanofi and Area 23 (Almost) Universal Protection
SpringWorks and Ogilvy Health Tendrils
Professional Sales Tool
Bayer and Area 23 The Messenger
Boehringer Ingelheim and Confideo Ofev Immersive: A Series of Augmented Reality Tactical Integrations
Endo Pharmaceuticals and Klick Health Bend Your Ear to the Bent Carrot
Horizon Therapeutics and Area 23 Toxic Portraits
Novartis and The Considered PsO AR Experience
Corporate Branding Campaign
GoodRx GoodRx Manufacturer Solutions
Moderna and TBWA\Health Collective Welcome to the mRNAge
New York Festivals Health and Ogilvy Health New York Festivals Health Awards
NYU Langone Health and Deloitte Digital Top Dog
Vertex Pharmaceuticals and Weber Shandwick Targeting the Toughest Diseases
Philanthropic or Purpose-Driven Campaign
Cycle Kids and Ogilvy Health Cycle Kids
Four Paws and Ogilvy Health Pets of War
Global Lyme Alliance and Eversana Intouch Defusing the Ticking Lyme Bomb
Paws NY and Klick Health The Bridge
The Chrysalis Initiative and Eversana Intouch Inequality You Can’t Ignore
Health Equity and Social Awareness Campaign
DomesticShelters.org and Neon Code Red
Moons and 21Grams The Cure Cup
PRB, Dr. Shalon’s Maternal Action Project and Tank Worldwide Lullabye
She Can STEM, Ad Council and Deloitte Digital Dare to STEM
The Chrysalis Initiative and Eversana Intouch Inequality You Can’t Ignore
Agency Branding Campaign
Boundless Life Sciences Group We Are The Barrier Breakers
FCB Health Canada We Are Far Out
GSW See Between The Lines
Real Chemistry #LifeatRealChem Culture Video
Triple Threat Communications The Unagency
TV Advertising Campaign
Intra-Cellular Therapies and Hill Holliday Health Caplyta Let in the Lyte
Janssen Pharmaceuticals and FCB Chicago The Change Exhibit
Novo Nordisk and CultHealth Oh, Oh, Oh Ozempic!
Pfizer and FCB Health New York A Whole Different Ball Game
Sanofi and Terri & Sandy Long Live Your Teeth!
Connected TV Advertising Campaign
Agile Therapeutics and Heartbeat Twirla Patch & Play
Children’s Health and Colle McVoy Incredible. Together.
Intra-Cellular Therapies and Hill Holliday Health Caplyta Let in the Lyte
Neurocrine Biosciences and AbelsonTaylor Ingrezza Spotlight
NYU Langone Health and Deloitte Digital A N.Y. Minute
Multichannel Campaign (Small to Medium Product Size)
AstraZeneca and 21Grams A Touch Of Flu
Horizon Therapeutics and Area 23 Toxic Portraits
Sanofi and MRM Live Your Greatness
Sanofi and Terri & Sandy Aspercreme — AsperQueens
Shield Therapeutics and 21Grams The Un-ironic Iron
Multichannel Campaign (Large Product Size)
Allergan Aesthetics and Pacific Communications Natrelle: Where Artistry Meets Innovation
GoodRx GoodRx Effect
Horizon Therapeutics and Area 23 The Systemic Booth
Novo Nordisk and CultHealth Oh, Oh, Oh, Ozempic!
Pfizer and Havas Life Marvel Everyday Heroes Presented by Pfizer and BioNTech
Product Launch
BioMarin and GSW Voxzogo: It’s Go Time!
Cutera and EvolveMKD AviClear: A Game Changer in the Treatment of Acne
Dermavant and 21Grams Vtama Cream Product Launch
Idorsia Pharmaceuticals US and DDB Health Quviviq: Insomnia Needs a Wake Up Call
Sennheiser and Terri & Sandy Singing for Supper
Orphan Product Marketing Initiative
Daiichi Sankyo and 21Grams Siobhan Blooms
Horizon Therapeutics and Area 23 The Outside In Experiment
Horizon Therapeutics and Area 23 The Systemic Booth
Horizon Therapeutics and Area 23 Toxic Portraits
Janssen and 21Grams Rybot
Use of Immersive Technology
Bayer and Area 23 The Messenger
Klick Health The Congregation
Novartis and The Considered Under Her Skin
She Can STEM, Ad Council and Deloitte Digital Dare to STEM
The Chrysalis Initiative and Eversana Intouch Inequality You Can’t Ignore
Use of Clinical Trial Research Marketing
Duke Clinical Research Institute and MMG Data Driven Approach for Increasing Diversity in Clinical Trials
KVI Brave Fund and Klick Health The Overdose Radar
Rand Corporation and Everyday Health Group Pregnancy & Parenting Everyday Health Group Pregnancy & Parenting X Rand Corp. Tele-MILC Study
Use of Market Access Marketing
Apellis Pharmaceuticals and Entrée Health Clearly Seeing Geographic Atrophy
Mirum and McCann Health Managed Markets Stopping the Itch in Children with ALGS
Myomo and Axon Access to Movement: The Life-Changing Benefits of MyoPro
Pfizer and Mosaic Group Not Just Hair Loss — Alopecia Areata Payer Campaign
Sanofi and Lumanity Increase Forward Visibility
Use of Hospital or Healthcare Services Marketing
Children’s Health and Colle McVoy Children’s Health Incredible. Together.
Horaios Dermatology Clinic and Wunderman Thompson Health DiagnostiCookies
Rush University System for Health and Motion Agency It’s Go Time
SFC Group and Goshen Health Cervical Cancer Awareness Campaign
University Hospitals Cleveland and BoatHouse Rainbow Campaign
Global Campaign
AstraZeneca and The Considered Kidney & Kidney
Boehringer Ingelheim and Area 23 Disrupt the Fury
Four Paws and Ogilvy Health Pets of War
Meridian Medical Technologies and Wunderman Thompson Health Smallpox Simulator
Novocure and Invivo Brands Tumor Treating TFields Therapy: A Bold Move in Oncology
Health-Tech Innovation
DomesticShelters.org and Neon Code Red
Global Lyme Alliance and Eversana Intouch Defusing the Ticking Lyme Bomb
Moons and 21Grams The Cure Cup
Papo Sobre Autoestima and Klick Health Self Defense Sauce
Zoetis and Ogilvy Health Cat Pain IQ
Patient Education Campaign
AstraZeneca and Edelman Lung Story Short
AstraZeneca and Edelman Up The Antibodies
DomesticShelters.org and Neon Code Red
Merck and Klick Health Help Protect the Next
Pfizer and Havas Life New York Act Fast Campaign
Point-of-Care Marketing
Allergan and Pacific Communications Open Your Eyes to Ozurdex
Extremity Preservations Orthopedic Center and FCBCure Endless Frictions
Novartis/Genentech and FCB Health New York AsthmAllergies
PAC Media Group/Pangaea Creative House The Nose Wizard Challenge
Papo Sobre Autoestima and Klick Health Self Defense Sauce
Agency Newcomer of the Year
Havas Voice
Humancare
Park & Battery
Agency Entrepreneur of the Year
Megan Driscoll, EvolveMKD
Paul Dyer, Lippe Taylor
Denise Henry, Havas Life
Mike Rosich, DNA Communications
Independent with PE Backing
BGB Group
Calcium
Imre
Merge
Spectrum Science Communications
Independent without PE Backing
CrowdPharm
Deloitte Digital
Klick Health
Minds + Assembly
Vaniam Group
Market Access Agency of the Year
The Bloc Value Builders
Entrée Health
Havas Gemini
Mosaic Group
PrecisionValue
Medical Communications, Education or Affairs Agency of the Year
Area 23 on Hudson
Ashfield MedComms
Caudex
Healthcare Consultancy Group
ProHealth
PR Agency of the Year
GCI Health
Lippe Taylor
MMC
Red Havas
Ruder Finn
Rare Disease Agency of the Year
DDB Health
Elevate
H4B Boston
Small Healthcare Agency
Boundless Life Sciences Group
DNA Communications
EvolveMKD
Havas NOW
YuzuYello
Midsize Healthcare Agency
Arnold New York
CultHealth
Evoke MicroMass
Imre
Lippe Taylor
Large Healthcare Agency
Area 23
FCB Health New York
Klick Health
Neon
Ogilvy Health
Large Healthcare Network
Evoke
Havas Health & You
IPG Health Network
Real Chemistry
MM+M Platinum Award for Outstanding Contribution to Healthcare
Honoree to be announced shortly.
MM+M Titanium Award for Best in Show
Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous campaign categories.
