SILVER | Best Agency Self-Promotion of 2017
McCann Healthcare's #GoodPress boxes, sent In lieu of a holiday card, spread a positive and optimistic message for 2017. The boxes included a negative 2016 headline folded into a beautiful origami crane. Recipients were encouraged to create their own origami and provided links to social media and humorous how-to videos. Judges described the effort as highly creative, unique, smart, and surprising.