Abraham Lincoln and augmented reality might seem an odd couple, but in Boehringer Ingelheim’s AR integrations, a five-dollar-bill magically transforms to bring Honest Abe to life. It highlights the government’s low-income subsidy program for patients with AFIB to motivate prescribing. And the effort is building a positive response with tech-loving cardiologists.
Silver | Use of Immersive Technology, 2021
Boehringer Ingelheim, Confideo Labs
and Pradaxa/Praxbind. U.S. and Global CV Augmented Reality Strategies
