Early in the pandemic, Pfizer understood how much Americans feared a vaccine tainted by politics and corporate greed. In a bold move toward transparency and a commitment to science, it worked with its competitors, developing an industry pledge to make people’s safety their priority. Under #WeStandWithScience, the effort generated top-tier coverage in broadcast, print and social media.
Silver | Use of Public Relations, 2021
Pfizer and Real Chemistry, Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
