Nintendo says fitness may be the key to corporate health. The Guardian reported Tuesday that the company of Mario Bros. and Wii fame sees the health industry as a financial opportunity. The company said in a statement that in the next 10 years they will try to create “a platform business that improves people’s quality of life in enjoyable ways.”

The Guardian notes that the company “has been dabbling with health accessories and games for years,” with heart monitors, Wii Fit games, a scale and a balance board. It also says the company has said it is not looking to explore wearable devices like activity monitors.