Pharma marketers can leverage their brand messages by takingpromotional efforts online where users are increasingly searching forhealthcare information, top marketers said during the recent MM&M webcasttitled Five Big Reasons for Taking Pharmaceutical Marketing Online.
Webcast speaker and Merck director, multi-channel marketing,Doug Everson, noted that nearly all physicians are online in every capacity. “The Internet has now become so important to these physicians that the majorityof them feel this has advanced their clinical knowledge and is just as commonto them now as the use of a stethoscope.”
Meanwhile consumers continue to spend their time in thedigital world in a dramatic way, said webcast speaker Mary Ann Belliveau,director, health sales and operations at Google. “(Consumers) are turning tosearch engines and online and finding that healthcare information is being madeincreasingly discoverable by pharmaceutical marketers and content providers,”she said. “They are looking for potential side effects and experience fromconsumers in terms of keeping up to date with information for drugs and reallymaking sure that they are well-versed.”
To view the webcast on demand, visit theevents page at www.mmm-online.com.
From the February 01, 2008 Issue of MM+M - Medical Marketing and Media
