Merck and ESPN’s Mike Golic kicked off a diabetes education program in August to offer patients help navigating a type-2 diabetes diagnosis. The Blood Sugar Basics Game Plan (bloodsugarbasics.com) offers quizzes, facts, and a four-step plan for approaching the diagnosis as well as the lifestyle changes it makes necessary.
The project was overseen by three “coaches,” including Golic, who has diabetes, along with an endocrinologist and a dietitian/exercise physiologist.
The site includes tips on meeting with a doctor to discuss next steps, how to incorporate better eating habits, exercising and creating a goal-setting “Playbook.”
From the October 01, 2012 Issue of MM+M - Medical Marketing and Media
