PhRMA president Billy Tauzin told The Pink Sheet that DTC ads have been resented because "in many cases, we were talking about new products that they couldn't afford," and said the group's Partnership for Prescription Assistance could help salve that anger.
PhRMA president Billy Tauzin told The Pink Sheet that DTC ads have been resented because “in many cases, we were talking about new products that they couldn’t afford,” and said the group’s Partnership for Prescription Assistance could help salve that anger.
From the May 01, 2008 Issue of MM+M - Medical Marketing and Media
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