Pharma sales service provider TargetRx has appointedindustry sales and marketing veteran Craig Scott to the role of president andCEO. Scott also becomes a member of the company’s board of directors.
Scott assumes the president and CEO role from Michael Luby,TargetRx founder who will remain a full-time employee of the company and amember of the board of directors.
Prior to joining TargetRx, Scott was president of theCatalina Health Resource division of Catalina Marketing Corporation from 2004until the leveraged buyout of the company in November 2007.
During his tenure, Scott increased revenues and profits andled the transformation of Catalina Health Resource into a top provider of DTPcommunication services in pharmacies nationwide. Prior to Catalina, he was withNelson Communications for nine years and Johnson & Johnson for 13 years.
At Johnson & Johnson, Scott held a variety of marketingand management positions.
“I am enthused byTargetRx’s proprietary predictive modeling database,” Scott said. “With acomprehensive understanding of physician attitudes about products, promotion,payors and patients, we can offer pharmaceutical companies robust informationthat will fundamentally improve the effectiveness of their sales and marketingefforts. At this critical time for the industry, TargetRx will continue toprovide clients with superior tools that will enable them to increase marketshare and improve the bottom line.”
From the March 01, 2008 Issue of MM+M - Medical Marketing and Media
