April 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: April 01, 2015

Upward Move: Shannon Hartley

Healthcare marketers often talk about the altruistic draw of their business, that is to say, their desire to help people. And they will tell you that’s the reason they’re working with life science companies rather than consumer packaged goods. However, for Shannon Hartley—Razorfish Health’s new managing director—the appeal is more personal. “I was diagnosed with…

At Work With: Mike Hartman

Q: What was your biggest break? I was working as a copywriter in the mid-’90s, doing mostly print and a bit of TV, when my wife found an ad in the newspaper classifieds for a job at an Internet company! The dot-com boom was upon us, and the next thing I knew I was making…

Skill Sets: Cello Health Insight

SkillSets: Omnicare Inc.

A monthly showcase of companies offering expertise, experience and services within specific areas of the industry. This month: Rare Diseases

Private View: John Kemble

Private View.pdf In rare-disease marketing, the creative stakes are high. Rare diseases are often underdiagnosed and require creative that not only has stopping power but also seeks to raise awareness. Rare diseases also have a devastating impact on the lives of patients and caregivers. Creative for them should therefore contain elements of humanity and compassion.…

Partner Forum: MLR is Important. What Drives it?

Sorting out competing priorities is one way to expedite medical-legal review. What should drive work flow—great creative for the brand or need to mitigate risk (compliance, legal, medical, regulatory, brand image)?

Engaging HCPs: Rep and a Hard Place

Technology has, quite clearly, transformed the role of the sales rep. But at the same time, predictions that the rep would go the way of the dodo bird have themselves been proved false. James Chase surveys the rep’s role in a changing media and sales environment