San Mateo, CA-based Epocrates announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 US physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months.
Merck’s announcement in October to reorganize its business—and shed 6,800 employees in the process—caps a year of heavy job losses across the industry.
GSK vows to disclose payments to docs; details to come
GlaxoSmithKline plans to disclose payments to US physicians and impose a cap of $150,000 per year, per doctor, but details of the disclosure scheme are still being worked out.
A new training effort aims to help med ed faculty distinguish between certified and promotional CME, while separately, an ad campaign running in journals promotes the value of commercially supported CME.
Grabbing people’s attention online
November 15, 2008
9:24 pm
When it comes to online activity, everyone has short attention span. How do websites and other applications draw and hold consumers for long-form media like podcasts and video-downloads?
Rapidly changing demographics are affecting the complexion of America, and many groups aren’t adequately targeted for healthcare products and services.
Medical device and surgical manufacturer Covidien has launched a website to educate patients and physicians on the benefits of bariatric surgery as a treatment for Type 2 diabetes.
