As director of regulatory advertising, promotion and global labeling for Shire Human Genetics Therapies (HGT), Cynthia Phillips supports the marketing team to ensure compliance for all materials and activities in the US and Canada.
In today’s market, with a dwindling pharma pipeline, there are fewer launches to pitch for and more competition among healthcare agencies for those coveted launches. Rob Buccino offers some advice on making a good impression in front of the client
The 2009 Pipeline Report
November 15, 2008
8:47 pm
MM&M takes a detailed look at key products in the pipeline, highlighting the most promising with insights and ratings from top analysts, to provide an overall picture of each therapeutic’s potential value
The Democrats are mixing up some strong medicine for the pharma industry. Matthew Arnold performs a risk-benefit analysis
MM&M Awards 2008: Stars align on big night
November 15, 2008
8:16 pm
More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala presentation dinner at New York’s Tavern on the Green on October 30, where all 48 gold and silver winners were revealed for the first time.
Sermo has teamed up with Bloomberg to develop a groundbreaking forum that gives investors instant access to medical information and the opinions of its community of physicians.
As the Obama transition team focuses on the nation’s highest priorities, don’t think for a moment that drug marketing issues will get a pass come Inauguration Day.
AI Deciphered: Discovering the Potential for Marketers and Communicators