Sermo has teamed up with Bloomberg to develop a groundbreaking forum that gives investors instant access to medical information and the opinions of its community of physicians—a venture that Sermo CEO Daniel Palestrant, MD, believes “has the potential to reward with greater investment those products and services that are most effective, rather than those that are well-promoted.”
The Healthcare Exchange, demonstrated for the first time to a select audience of industry leaders in San Francisco, gives users direct access to the observations and insights of Sermo’s 90,000-strong physician community through the Bloomberg Professional Service. With one click, 280,000-plus analysts and investors can gain instant access to what Palestrant described as “the front-lines of medicine,” giving users “actionable intelligence about therapies and devices” on which to base investing decisions—and effectively offering early intelligence of market-changing events in healthcare.
Investors and analysts will be able to pose questions to physicians to gauge opinion and reactions to potentially market-changing information, such as company statements about the efficacy of therapies or media stories about adverse events.
Palestrant said the Healthcare Exchange will “tear down” barriers to information. “For physicians, this provides a voice beyond the bound of their community.”
From the December 01, 2008 Issue of MM+M - Medical Marketing and Media