Digital | Medical Marketing & Media

Digital

‘The calls are coming in every day.’ Societies, firms go into high gear to retool live medical meetings for virtual consumption
‘The calls are coming in every day.’ Societies, firms go into high gear to retool live medical meetings for virtual consumption
Marc Iskowitz
March 26, 2020
5:00 am

Med-ed firms are seeing a spike in demand for digital services as the list of meetings cancelled or postponed grows due to coronavirus.

Using health influencers for clinical trial recruitment doubles reach
Using health influencers for clinical trial recruitment doubles reach
Alison Kanski
February 24, 2020
12:26 pm

Leapcure released results from its health influencer pilot program, compared to traditional outreach for clinical trials.

Snapchat hires first CMO
Snapchat hires first CMO
Omar Oakes
April 25, 2019
1:32 pm

The platform has recognized it needs to be more proactive at growing a global audience.

Amag launches chatbot to ease conversations about sexual health
Amag launches chatbot to ease conversations about sexual health
Alison Kanski
March 19, 2019
5:00 am

Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.

I made this: Chris Godfrey and Eugene the Instagram egg
I made this: Chris Godfrey and Eugene the Instagram egg
Nicola Kemp, Campaign
March 15, 2019
3:34 pm

How a simple picture of an egg went viral and boosted mental-health awareness to boot.

Why are so many of pharma’s digital chiefs external hires?
Why are so many of pharma’s digital chiefs external hires?
Marc Iskowitz
March 6, 2019
5:00 am

Pharma’s new wave of CDOs bring some extraordinary qualities to their jobs. As the industry (finally) gets its digital act together, why is it leaning so heavily on external hires?

Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Duncan Arbour
February 20, 2019
9:49 am

Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.

The ‘Southwest Airlines of healthcare’ and PwC’s other trends to watch in 2019
The ‘Southwest Airlines of healthcare’ and PwC’s other trends to watch in 2019
Alison Kanski
December 17, 2018
3:33 pm

Issues from 2018 will again affect the industry in 2019, according to a report from the PwC Health Research Institute.

Global programmatic spend up 24% in 2018 but will slow next year
Global programmatic spend up 24% in 2018 but will slow next year
Faaez Samadi
November 20, 2018
10:34 am

New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.

Survey: Millennials just don’t trust their doctors
Survey: Millennials just don’t trust their doctors
Alison Kanski
November 13, 2018
9:58 am

Healthcare companies will have to rethink how they communicate online with millennials as the generation makes more healthcare decisions.

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