Snapchat hires first CMO
The platform has recognized it needs to be more proactive at growing a global audience.
Digital
Amag launches chatbot to ease conversations about sexual health
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
I made this: Chris Godfrey and Eugene the Instagram egg
How a simple picture of an egg went viral and boosted mental-health awareness to boot.
Why are so many of pharma’s digital chiefs external hires?
Pharma’s new wave of CDOs bring some extraordinary qualities to their jobs. As the industry (finally) gets its digital act together, why is it leaning so heavily on external hires?
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
The ‘Southwest Airlines of healthcare’ and PwC’s other trends to watch in 2019
Issues from 2018 will again affect the industry in 2019, according to a report from the PwC Health Research Institute.
Global programmatic spend up 24% in 2018 but will slow next year
New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.
Survey: Millennials just don’t trust their doctors
Healthcare companies will have to rethink how they communicate online with millennials as the generation makes more healthcare decisions.
To recruit for clinical trials, throw out the usual ad playbook: study
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
MediSolutions shifts focus from prescription pads to VR
The firm introduced the VR offering as it changed CEOs.
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