Med-ed firms are seeing a spike in demand for digital services as the list of meetings cancelled or postponed grows due to coronavirus.
Leapcure released results from its health influencer pilot program, compared to traditional outreach for clinical trials.
The platform has recognized it needs to be more proactive at growing a global audience.
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
How a simple picture of an egg went viral and boosted mental-health awareness to boot.
Pharma’s new wave of CDOs bring some extraordinary qualities to their jobs. As the industry (finally) gets its digital act together, why is it leaning so heavily on external hires?
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Issues from 2018 will again affect the industry in 2019, according to a report from the PwC Health Research Institute.
New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.
Healthcare companies will have to rethink how they communicate online with millennials as the generation makes more healthcare decisions.
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