GSK and Pfizer to merge consumer healthcare brands
GSK would have more than two-thirds of equity in new company.
Most recent articles by Omar Oakes
GSK moves global Panadol ad business from Grey to bespoke WPP team
WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.
The story of VML: from anti-agency roots to fusion with Y&R
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
GSK reviews $1.76 billion global media
Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.
Havas ‘co-operating with authorities’ following Bolloré arrest
Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
Sorrell probe findings could land next week
WPP’s investigation into alleged misconduct by founder and chief executive Sir Martin Sorrell could be concluded by next week, according to reports.
WPP cuts ties with men-only event where women were ‘harassed’ and ‘groped’
WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
Omnicom continues organic growth lead over rival ad networks
By comparison, Omnicom’s client roster includes less consumer goods companies compared to rivals WPP and Publicis Groupe.
Analysts on WPP: ‘expected bad, got worse’
Business analysts have generally agreed that WPP’s half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
Facebook ramps up video offer with revamped Watch tab
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
