Snapchat hires first CMO
The platform has recognized it needs to be more proactive at growing a global audience.
Most recent articles by Omar Oakes
Arthur Sadoun: Epsilon will not be another challenge like Sapient
‘We have learned a lot,’ Publicis Groupe chief executive insists.
Sorrell pockets $3.3m from WPP, a year after abrupt exit
Former chief executive would have got an estimated $6.6m more if WPP’s share price had not dropped.
GSK and Pfizer to merge consumer healthcare brands
GSK would have more than two-thirds of equity in new company.
GSK moves global Panadol ad business from Grey to bespoke WPP team
WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.
The story of VML: from anti-agency roots to fusion with Y&R
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
GSK reviews $1.76 billion global media
Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.
Havas ‘co-operating with authorities’ following Bolloré arrest
Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.
Sorrell probe findings could land next week
WPP’s investigation into alleged misconduct by founder and chief executive Sir Martin Sorrell could be concluded by next week, according to reports.
WPP cuts ties with men-only event where women were ‘harassed’ and ‘groped’
WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
