Omar Oakes

Most recent articles by Omar Oakes

No rush to normal: how advertising companies’ back-to-office plans match up
No rush to normal: how advertising companies’ back-to-office plans match up
Omar Oakes
May 27, 2020
9:52 am

It now looks likely that a large number of employees won’t return to the office again in 2020.

Snapchat hires first CMO
Snapchat hires first CMO
Omar Oakes
April 25, 2019
1:32 pm

The platform has recognized it needs to be more proactive at growing a global audience.

Arthur Sadoun: Epsilon will not be another challenge like Sapient
Arthur Sadoun: Epsilon will not be another challenge like Sapient
Omar Oakes
April 15, 2019
11:51 am

‘We have learned a lot,’ Publicis Groupe chief executive insists.

Sorrell pockets $3.3m from WPP, a year after abrupt exit
Sorrell pockets $3.3m from WPP, a year after abrupt exit
Omar Oakes
March 15, 2019
10:51 am

Former chief executive would have got an estimated $6.6m more if WPP’s share price had not dropped.

GSK and Pfizer to merge consumer healthcare brands
GSK and Pfizer to merge consumer healthcare brands
Omar Oakes
December 19, 2018
9:38 am

GSK would have more than two-thirds of equity in new company.

GSK moves global Panadol ad business from Grey to bespoke WPP team
GSK moves global Panadol ad business from Grey to bespoke WPP team
Omar Oakes
October 17, 2018
10:15 am

WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.

The story of VML: from anti-agency roots to fusion with Y&R
The story of VML: from anti-agency roots to fusion with Y&R
Omar Oakes
Brittaney Kiefer
September 28, 2018
10:22 am

Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.

GSK reviews $1.76 billion global media
GSK reviews $1.76 billion global media
Omar Oakes
May 8, 2018
1:50 pm

Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.

Havas ‘co-operating with authorities’ following Bolloré arrest
Havas ‘co-operating with authorities’ following Bolloré arrest
Omar Oakes
April 26, 2018
5:59 pm

Havas has announced it is co-operating with authorities following the shock arrest of Vincent Bolloré.

Sorrell probe findings could land next week
Sorrell probe findings could land next week
Omar Oakes
April 9, 2018
9:21 pm

WPP’s investigation into alleged misconduct by founder and chief executive Sir Martin Sorrell could be concluded by next week, according to reports.

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