Brittaney Kiefer

Most recent articles by Brittaney Kiefer

Black advertising employees report ‘unsafe’ work environments, survey reveals
Black advertising employees report ‘unsafe’ work environments, survey reveals
Brittaney Kiefer
July 14, 2020
1:52 pm

Report asked UK and US professionals how industry was responding to Black Lives Matter.

Can Droga5 maintain its creative culture after Accenture’s acquisition?
Can Droga5 maintain its creative culture after Accenture’s acquisition?
Brittaney Kiefer
April 10, 2019
3:49 pm

Does giving up independence mean the death of creativity?

The story of VML: from anti-agency roots to fusion with Y&R
The story of VML: from anti-agency roots to fusion with Y&R
Omar Oakes
Brittaney Kiefer
September 28, 2018
10:22 am

Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.

Cannes awards entries fall by a fifth in watershed year
Cannes awards entries fall by a fifth in watershed year
Brittaney Kiefer
June 15, 2018
2:05 pm

The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe’s temporary withdrawal and partly to their decision to restructure the awards programme.

Always ad ‘#LikeAGirl’ returns to fight girls’ fear of failure
Always ad ‘#LikeAGirl’ returns to fight girls’ fear of failure
Brittaney Kiefer
August 21, 2017
2:05 pm

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

Sex, chocolate, and disability: What marketers can learn from Mars’ Maltesers campaign
Sex, chocolate, and disability: What marketers can learn from Mars’ Maltesers campaign
Brittaney Kiefer
September 8, 2016
2:40 pm

The latest TV campaign from Mars features a woman with cerebral palsy joking about her love life.

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