New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
MediSolutions shifts focus from prescription pads to VR
KOLs are joined by a new breed of channel masters: Physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.
The deal is expected to complement the company’s digital health platform.
Treato bolsters social-media insight
June 23, 2015
8:50 pm
The consumer-insights firm said it’s debuting a listening feature that will make it harder for pharma to ignore Twitter, Reddit and the other big social platforms.