To recruit for clinical trials, throw out the usual ad playbook: study
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
The firm introduced the VR offering as it changed CEOs.
KOLs are joined by a new breed of channel masters: Physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.
The deal is expected to complement the company’s digital health platform.
The consumer-insights firm said it’s debuting a listening feature that will make it harder for pharma to ignore Twitter, Reddit and the other big social platforms.
Mobile app makers shared insights about how to improve people’s health and change behavior at the Lions Health festival.
The effort is part of the consultancy’s Startup Challenge that pairs health neophytes with mentors.
The first of seven games aimed at teaching about immuno-oncology lets players fling antibodies at cancer cells.
The updated app now tracks everyday health metrics including weight, activity and glucose levels.
Please login or register first to view this content.