Digital | Medical Marketing & Media

Digital

To recruit for clinical trials, throw out the usual ad playbook: study
To recruit for clinical trials, throw out the usual ad playbook: study
Alison Kanski
October 18, 2018
10:55 am

New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.

MediSolutions shifts focus from prescription pads to VR
MediSolutions shifts focus from prescription pads to VR
Alison Kanski
October 3, 2018
10:19 am

The firm introduced the VR offering as it changed CEOs.

Connected opinion leaders: Pharma’s new go-to professional influencers
Connected opinion leaders: Pharma’s new go-to professional influencers
Laura Entis
September 5, 2018
7:00 am

KOLs are joined by a new breed of channel masters: Physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.

Physicians Interactive acquires Quantia
Physicians Interactive acquires Quantia
Jaimy Lee
July 23, 2015
7:15 pm

The deal is expected to complement the company’s digital health platform.

Treato bolsters social-media insight
Treato bolsters social-media insight
June 23, 2015
8:50 pm

The consumer-insights firm said it’s debuting a listening feature that will make it harder for pharma to ignore Twitter, Reddit and the other big social platforms.

Mobile’s role in healthcare is still experimental
Mobile’s role in healthcare is still experimental
Jaimy Lee
June 21, 2015
9:30 am

Mobile app makers shared insights about how to improve people’s health and change behavior at the Lions Health festival.

EY launches health innovation incubator
EY launches health innovation incubator
June 18, 2015
6:30 pm

The effort is part of the consultancy’s Startup Challenge that pairs health neophytes with mentors.

Genentech game invites players to attack cancer
Genentech game invites players to attack cancer
June 1, 2015
8:00 pm

The first of seven games aimed at teaching about immuno-oncology lets players fling antibodies at cancer cells.

Key Moments
Key Moments
June 1, 2015
2:00 pm

A timeline of important milestones in the era of patient engagement

Mango Health takes on chronic conditions
Mango Health takes on chronic conditions
Deborah Weinstein
May 28, 2015
3:30 pm

The updated app now tracks everyday health metrics including weight, activity and glucose levels.

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