To recruit for clinical trials, throw out the usual ad playbook: study
New research on what attracts patients to volunteer for clinical trials was presented at Digital Pharma East in Philadelphia. The windup: be transparent.
Digital
MediSolutions shifts focus from prescription pads to VR
The firm introduced the VR offering as it changed CEOs.
Connected opinion leaders: Pharma’s new go-to professional influencers
KOLs are joined by a new breed of channel masters: Physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.
Physicians Interactive acquires Quantia
The deal is expected to complement the company’s digital health platform.
Treato bolsters social-media insight
The consumer-insights firm said it’s debuting a listening feature that will make it harder for pharma to ignore Twitter, Reddit and the other big social platforms.
Mobile’s role in healthcare is still experimental
Mobile app makers shared insights about how to improve people’s health and change behavior at the Lions Health festival.
EY launches health innovation incubator
The effort is part of the consultancy’s Startup Challenge that pairs health neophytes with mentors.
Genentech game invites players to attack cancer
The first of seven games aimed at teaching about immuno-oncology lets players fling antibodies at cancer cells.
Mango Health takes on chronic conditions
The updated app now tracks everyday health metrics including weight, activity and glucose levels.
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