Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.
Five things for pharma marketers to know: Thursday, October 19, 2017
J&J reports 15% lift in pharma sales in Q3; Apple reportedly considers buying medical clinics; survey finds need for digital investment in payer marketing
Five things for pharma marketers to know: Thursday, October 12, 2017
Patients complain about positive healthcare ads; some drugmakers skirt Open Payment rules; new law requires disclosure of drug price hikes in California
Five things for pharma marketers to know: Friday, October 6, 2017
Universities stock vending machines with women’s health products; AbbVie pays to delay Amgen’s Humira biosimilar; more states likely to introduce off-label bills
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix