Up to 20% of pharma brands moving digital media spend to point-of-care
Up to 20% of pharma brands moving digital media spend to point-of-care
Jaimy Lee
October 19, 2017
2:30 pm

Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

Five things for pharma marketers to know: Thursday, October 19, 2017
Five things for pharma marketers to know: Thursday, October 19, 2017
Jaimy Lee
October 19, 2017
1:55 pm

The FDA approves Kite’s CAR-T therapy; Omnicom reports strong Q3 performance for healthcare agencies; Hearst to acquire Rodale, up health presence

Five things for pharma marketers to know: Wednesday, October 18, 2017
Five things for pharma marketers to know: Wednesday, October 18, 2017
Jaimy Lee
October 18, 2017
2:15 pm

More than half of doctors say patients make critical, racist, or sexist comments; Anthem to launch its own PBM; drugmakers face criticism for waste

Five things for pharma marketers to know: Tuesday, October 17, 2017
Five things for pharma marketers to know: Tuesday, October 17, 2017
Jaimy Lee
October 17, 2017
2:25 pm

J&J reports 15% lift in pharma sales in Q3; Apple reportedly considers buying medical clinics; survey finds need for digital investment in payer marketing

Five things for pharma marketers to know: Thursday, October 12, 2017
Five things for pharma marketers to know: Thursday, October 12, 2017
Jaimy Lee
October 12, 2017
1:55 pm

Merck scraps plans for cholesterol drug; oncologist describes how he tells people about his work; researchers question list of side effects in DTC ads

Five things for pharma marketers to know: Wednesday, October 11, 2017
Five things for pharma marketers to know: Wednesday, October 11, 2017
Jaimy Lee
October 11, 2017
2:25 pm

Pfizer considers sale of its consumer healthcare business; Express Scripts moves into patient benefit management; China to speed up drug approvals

Five things for pharma marketers to know: Tuesday, October 10, 2017
Five things for pharma marketers to know: Tuesday, October 10, 2017
Jaimy Lee
October 10, 2017
2:15 pm

Patients complain about positive healthcare ads; some drugmakers skirt Open Payment rules; new law requires disclosure of drug price hikes in California

Five things for pharma marketers to know: Friday, October 6, 2017
Five things for pharma marketers to know: Friday, October 6, 2017
Jaimy Lee
October 6, 2017
2:25 pm

AbbVie to pay $140 million to AndroGel patient; Trump likely to roll back birth-control mandate; patients more likely to respond to expensive drugs

Five things for pharma marketers to know: Thursday, October 5, 2017
Five things for pharma marketers to know: Thursday, October 5, 2017
Jaimy Lee
October 5, 2017
2:50 pm

Cigna will no longer cover OxyContin; the AMA no longer supports price-fixing to lower drug prices; Gottlieb is not in favor of ‘right-to-try’ laws

Five things for pharma marketers to know: Thursday, September 28, 2017
Five things for pharma marketers to know: Thursday, September 28, 2017
Jaimy Lee
September 28, 2017
2:30 pm

Universities stock vending machines with women’s health products; AbbVie pays to delay Amgen’s Humira biosimilar; more states likely to introduce off-label bills

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