July 01, 2017 - MM&M - Medical Marketing and Media

Print Issue: July 01, 2017

Squint Metrics | 2017

Squint Metrics was chosen as the firm’s name as it reflects the company’s focus on data-generation and communication via its proprietary software and outcomes platforms.

LevLane | 2017

LevLane enjoyed other successes on the client front, which spurred a small bump in revenue to $8.9 million in 2016, up 3.5% from 2015.

Benchworks | 2017

Benchworks beefed up its creative team with the hire of group creative director Jake King, formerly of Coras­Cloud and Wunderman DC, and several others to staff the Philadelphia outpost.

Silverlight Digital | 2017

Silverlight’s strategy is to focus on “contender” brands — those that aren’t number one or two in their competitive set — and operate as shrewdly and frugally as possible.