June 01, 2013 - MM&M - Medical Marketing and Media

Print Issue: June 01, 2013

Mobile Apps: The App Score

Mobile Apps: The App Score

As consumer mHealth apps have become more plentiful, Joe Shields asks whether we’ve all gone “app-crazy,” or if apps have a real role to play in biopharma marketing and customer service

Therapeutic Focus 2013: Infectious Diseases

Therapeutic Focus 2013: Infectious Diseases

Science is yielding all-oral therapies that can cure hepatitis C in three months, without injected interferon. But there are potential headwinds. Noah Pines sorts out the leaders in hep. C and the rest of the pipeline

Direct Marketing

Click on the company name to read their profile, a list of available services and contact information. IMS Health IMS Health To download a PDF of this page, click here COMPANY PROFILE IMS Health leads the way in mobile business intelligence applications for life sciences companies—delivering ­content ranging from high-level trends to granular ­performance ­details…