A report from investment bank Berkery Noyes on M&A in information and tech companies serving pharma and healthcare says third-quarter transaction volume slowed 6% vs. Q2.
A survey by Yahoo! and ad giant BBDO says advertisers need to raise their game in “owned media” like brand.com sites to woo consumers.
Med Ed Report briefs
November 1, 2011
4:00 am
News on the National Commission for Certification of CME Professionals, the Alliance for CME, KnowledgePoint360 Group, the CME Coalition and the American College of Physician Executives
Researchers evaluating diabetes and high cholesterol screening and treatment guidelines found that guideline-panel members are pervaded by financial conflicts of interest.
Stanford’s new Center for Medical Education Research and Innovation, initially tasked with exploring ways of delivering undergraduate and graduate medical education, could also help Stanford’s CME program realize one of its goals.
Professional Marketing briefs
November 1, 2011
4:00 am
News on Pfizer, Sucampo Pharma Americas, Manhattan Research, Physicians Proviso and Marken
ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.
After Facebook’s decision on August 15 to enforce open walls on the site’s pharma pages, companies had two options: close down their pages altogether, or let the public openly comment on their products.