Recognizes excellence from digital initiatives, targeting either consumers/patients or HCPs, that use social media channels, such as Facebook, Twitter and YouTube
Recognizes and rewards the best integration of different media for a single campaign for maximum measurable effect for clients’ companies with $15 billion or more in 2012 worldwide revenue
Best Health & Wellness Digital Initiative for Consumers
Recognizes excellence from any digital program offering consumers information, tools, education or promotion in the non-medical, health-and-wellness space
Recognizes excellence from any digital programs targeting healthcare professionals, such as CRM programs, e-detailing, e-CME, online video, 3D animation, interactive live exhibits, video games and interactive sales training for reps
Recognizes excellence in smartphone healthcare apps targeting HCPs, including: medical reference libraries for HCPs, promotional apps, patient records resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices
Recognizes excellence creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical