The 2018 Book of the Night Digital Edition features all the winners and finalists from the MM&M Awards.
“The strategic insight was on target, and this was the best VR experience in this year’s submissions,” said one judge.
“Package design for an acquired product line that has a strong design strategy with line expansion feasibility is consummately hard,” said one judge.
After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.
Judges loved seeing Concentric’s client testimonials in video form this year.
Judges praised the brand’s strong range of relevant content and its visually attractive, easy-to-navigate design.
“Pixacore has fantastic depth, knowledge, and command of digital communications,” said one judge.
Judges appreciated how different in tone and substance this campaign was from other programs in the overly crowded diabetes category.
Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic.
More than 60,000 patients have registered for the Xeljanz Patient Enrollment Program since its November 2012 launch.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
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