In the first part of a three-part series, MM+M examines the factors underlying the need for regulatory guidance on combating the proliferation of online health misinformation.
Telehealth ads tout compounded ED drug, exploit medical marketing gray area
With the multiple myeloma drug’s climb from fifth- to second-line therapy, Carvykti uptake is set to expand. Legend Biotech CEO Ying Huang discusses timing of a crucial supply bump.
Brand managers reflect on historic launch of Wegovy
The release of added context on the benefit-risk profile of CAR-T therapies underscores how safety is moving from the periphery into the category’s forefront.
It’s been a tumultuous 18 months since the passage of Medicare drug price negotiations punctured the lobbying group’s ‘aura of invincibility.’ Is it time for a policy revamp at PhRMA?
Not all of these upcoming drug launches are consensus analyst picks, but they’re all expected to create volatility in some way. Ignore them at your peril.
AI Deciphered: Discovering the Potential for Marketers and Communicators