More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Here are six campaigns that connect with the patient on a personal level.
Patient-Centricity: There’s Always Room for Improvement
August 2, 2016
2:45 pm
It’s unlikely that pharma will ever achieve the degree of consumer love directed at Amazon and Apple but the shift taking place will open up doors for pharma organizations.