Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Is pharma too physician-centric? Why industry may want to rethink its approach to NPs and PAs
They’ve boosted access to care, and now NPs and PAs are seeing increased practice authority. The changes warrant an industry rethink, two clinician leaders argue.
AI Deciphered: Discovering the Potential for Marketers and Communicators