To support pediatric eczema patients, Dermavant created the My Skin, My Story digital storytelling platform.
A ViiV Healthcare-backed panel emphasized the role Black journalists can play in redefining storytelling around the disease.
In the ad, a group of people race to the living room to watch a pharma spot — “the eczema one” — air on live TV.
The ad program is part of Dramamine’s attempt to invest its marketing with more creativity and verve.
Beauty brand Cover FX rolled out Ms. Irrelevant, a promotional effort that challenges the traditional sports marketing approach for health brands.
The Abbott Elementary star is helming Hot Conversations, a Haleon campaign designed to destigmatize menopause.
Unlock Health debuted The Move in Healthcare Growth in mid-June to address pressing issues facing medical marketers.
The two-part film highlights the care journey of college-age patients at Zucker Hillside Hospital in Queens.
The company wants to hear from patients and caregivers about their experiences with seizures.
While Copper Skin has been successful so far in Colombia, the initiative is now making its way to the 2024 Cannes Lions International Festival of Creativity.
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