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The Third M

All articles by The Third M

Cannabis streaming service sets debut date, program slate
Cannabis streaming service sets debut date, program slate
Larry Dobrow
April 12, 2021
5:05 am

Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.

SurvivorNet charts ambitious coverage course
SurvivorNet charts ambitious coverage course
Larry Dobrow
March 22, 2021
5:00 am

Executive editor Alison Maxwell discusses the company’s evolution – and her own.

‘It was a digestible risk’: Inside the Pfizer/National Geographic collaboration Mission Possible
‘It was a digestible risk’: Inside the Pfizer/National Geographic collaboration Mission Possible
Larry Dobrow
March 8, 2021
5:00 am

The film chronicles Pfizer’s efforts to develop a vaccine amid the COVID chaos.

From TikTok to TV: Online rare disease advocates set to appear on Lifetime morning show
From TikTok to TV: Online rare disease advocates set to appear on Lifetime morning show
Larry Dobrow
February 22, 2021
5:00 am

Wednesday’s ‘Behind the Mystery’ segment is designed to inspire and inform in equal measures.

YouTube signals seriousness about health
YouTube signals seriousness about health
Larry Dobrow
February 11, 2021
12:00 pm

By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to high-grade content.

Facts and Focus: How Prevention charted its pandemic-era course
Facts and Focus: How Prevention charted its pandemic-era course
Larry Dobrow
November 25, 2020
5:00 am

The venerable health and wellness media brand “skipped a lot of the noise” and thrived during a challenging time for publishers.

‘Lady Parts’ and lessons learned
‘Lady Parts’ and lessons learned
Larry Dobrow
November 9, 2020
5:00 am

Hologic’s Jane Mazur chronicles the digital series’ path from idea to execution, and what other marketers and content creators can take away from it.

“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
“We’re going to make the world healthier, one story at a time”: Inside the imminent launch of The Able Channel
Larry Dobrow
November 2, 2020
5:00 am

The health and wellness streaming service is set to debut in early 2021.

“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
“Accountability matters:” A Q&A with Meredith research SVP Britta Cleveland
Larry Dobrow
October 19, 2020
5:00 am

Three years after the venerable publisher debuted its Pharma Lift Guarantee, Cleveland discusses its impact and print’s continued appeal to pharma marketers.

Five takeaways from the 2020 Point of Care Communication Council Summit
Five takeaways from the 2020 Point of Care Communication Council Summit
Larry Dobrow
September 28, 2020
5:00 am

The event featured spirited debate around telehealth, pharmacies and more.

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