About Medical Marketing & Media
Medical Marketing & Media is a monthly business publication that has been serving healthcare marketers since 1966. Each issue carries a mix of industry news and in-depth feature articles on marketing and promotion written by a seasoned editorial staff.
Additional editorial material from leading industry experts is also published, subject to review and acceptance by MM&M's editorial staff and editorial advisory board, a panel of industry executives representing healthcare manufacturers, advertising agencies, media and marketing research.
MM&M carries a number of special features, found in no other publication, including PERQ/HCI's midyear and year-end advertising review, IMS Health's year-end industry review, an annual advertising agency review, and a career and salary survey with information on more than three dozen industry positions. MM&M is the official publication sponsor of the Medical Advertising Hall of Fame, and carries complete coverage of the events and inductees annually.
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About Haymarket Media
Haymarket Media is one of the fastest growing publishing companies in the US. It publishes market-leading specialist magazines for the marketing, media and medical professions; computer security experts; and motor sports fans. The company is backed by the worldwide expertise of the Haymarket Publishing Group, Britain's leading independent publisher.
Haymarket Media first established operations in New York in 1985, with Monthly Prescribing Reference. Haymarket Media currently publishes an array of business, consumer, and medical publications, and has divisional offices in New York; Washington, DC; California; Illinois; South Carolina and Florida.
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.