About Medical Marketing & Media
Medical Marketing & Media is a monthly business publication that has been serving healthcare marketers since 1966. Each issue carries a mix of industry news and in-depth feature articles on marketing and promotion written by a seasoned editorial staff.
Additional editorial material from leading industry experts is also published, subject to review and acceptance by MM&M's editorial staff and editorial advisory board, a panel of industry executives representing healthcare manufacturers, advertising agencies, media and marketing research.
MM&M carries a number of special features, found in no other publication, including PERQ/HCI's midyear and year-end advertising review, IMS Health's year-end industry review, an annual advertising agency review, and a career and salary survey with information on more than three dozen industry positions. MM&M is the official publication sponsor of the Medical Advertising Hall of Fame, and carries complete coverage of the events and inductees annually.
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About Haymarket Media
Haymarket Media is one of the fastest growing publishing companies in the US. It publishes market-leading specialist magazines for the marketing, media and medical professions; computer security experts; and motor sports fans. The company is backed by the worldwide expertise of the Haymarket Publishing Group, Britain's leading independent publisher.
Haymarket Media first established operations in New York in 1985, with Monthly Prescribing Reference. Haymarket Media currently publishes an array of business, consumer, and medical publications, and has divisional offices in New York; Washington, DC; California; Illinois; South Carolina and Florida.
As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.
The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.