2020 mmm awards

Like everything else in this confounding and bizarre year, the 2020 MM+M Awards is different. The actual ceremony — in a normal year, the boisterous highlight of the medical marketing social calendar — was a virtual event. And while people typically go to great lengths to look fabulous for a night out at Cipriani on Wall Street, this year we were all comfortable in our best Zoom-ready shirts and dresses.

But a few things haven’t changed, and probably never will. First, the superb quality of the work. The work represented here was largely produced before COVID-19 reached the U.S., but much of what you’ll see addresses issues that were important before the pandemic and have only been amplified since.

Also unchanged is the dedication shown by our panel of more than 80 judges. If you’ve ever served as a judge for an awards panel, you know how much time and work can go into screening each entry, and then discussing the merits of the work with your peers on the category panels. While it’s true that there is sometimes work that stands head-and-shoulders above the rest, more often than not the judges are required to make tough decisions. That scrutiny is part of the reason an MM+M Award means so much.  

Finally, our sponsors. In a year in which everything has been turned upside down, our sponsors have stayed the course and supported this important work. Creativity knows no bounds, but commerce sometimes can. Thanks to our partners, commerce continues to support creativity, which in turn can drive commerce. 

And to all of you, thank you. Here’s hoping we see each other, in person, all dolled up, and soon. Until then, stay safe and healthy.

Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge.

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Platinum

Platinum Winner:
Dr. Charlotte Jones-Burton


Healthcare Consumer Media Brand

Gold Winner:
Condé Nast

Silver Winner:
Verywell

Finalists:

Building A Stronger- Healthier World-01

Healthline Media
Building A Stronger, Healthier World

10 Years of Migraine.com - You Are Not Alone-01

Health Union
10 Years of Migraine.com – You Are Not Alone

TheBody-01

Remedy Health Media
TheBody


Healthcare Professional Media Brand

Gold Winner:
ReachMD

Silver Winner:
Healio

Finalists:

epocrates

Epocrates
Helping Providers Focus on What Matters Most: Patients

Medscape-02

Medscape

TheBodyPro-01

Remedy Health Media
TheBodyPro


Use of Relationship Marketing

Gold Winner:
AbbVie and Intouch Solutions

Silver Winner:
GSK and Targetbase

Finalists:

Fasenra (benralizumab) Patient CRM Program

AstraZeneca and Eversana Engage
Fasenra (benralizumab) Patient CRM Program

Trelegy: Making a Difference with Adherence

GlaxoSmithKline and Targetbase
Trelegy: Making a Difference with Adherence

Tresiba 100 U/mL, 200 U/mL Localized Landing Page

Novo Nordisk and Closerlook
Tresiba 100 U/mL, 200 U/mL Localized Landing Page


Use of Public Relations

Gold Winner:
Change the Ref and Area 23

Silver Winner:
B. Braun Medical and Merge

Finalists:

YOUR Cancer-01

AstraZeneca and Zeno Group
Your Cancer

A Touch of Sugar-01

Merck and GCI Health
A Touch of Sugar

“With Love, Me” Presented By Your Cancer Game Plan

Merck and W2O
“With Love, Me” Presented by Your Cancer Game Plan


Use of Data/Analytics

Gold Winner:
Sun Pharmaceuticals and Fingerpaint

Silver Winner:
Cancer Treatment Centers of America and Merkle

Finalists:

Best Use of Data - Vertex Pharmaceuticals-01

Klick Health
Vertex Pharmaceuticals

medicx

Medicx Media Solutions
Micro-Neighborhood Targeting Delivers Strong Audience Quality and Conversion to Brand

HYBRID_1

Medscape Education
Hybrid Recommendation Engine (HRE) for Precision Continued Medical Education (CME) Newsletter


Branded Website for Consumers

Gold Winner:
Alcon and 2e

Silver Winner:
Amgen and Emcay

Finalists:

Daily Dose of Goodness

Hectare and GSW
Daily Dose of Goodness

QOOQOO

QooQoo and BRAVE Coalition Foundation
QooQoo Donates Their Creative Team to Help BRAVE Launch to Help Women with Breast Cancer

Exondys51.com

Sarepta Therapeutics and Toolhouse
Exondys51.com Consumer Product Website


Branded Website for Healthcare Professionals

Gold Winner:
Paratek and FCB Health New York

Silver Winner:
Amgen and AbelsonTaylor

Finalists:

CALLTH_1

Amag Pharmaceuticals and FCB Health New York
Call the Shots — Vyleesi Branded HCP Campaign

The New AmgenOncology.com-01

Amgen and Broth
The New AmgenOncology.com

One Word-01

The Learning Corp and Area 23
One Word


Disease Education Campaign

Gold Winner:
Concussion Legacy Foundation and Fingerpaint

Silver Winner:
Merck and W2O

Finalists:

Get In Touch With Your Testes With Nad _ Tad-01

Get In Touch With Your Testes With Nad & Tad
Patients & Purpose

One Word-01

One Word
The Learning Corp and FCB Health

Share a Stool: Colorectal Cancer Education Campaign

Share a Stool: Colorectal Cancer Awareness
Goshen Health and SFC Group


Film or Video

Gold Winner:
Tribute and The Bloc

Silver Winner:
Endo Pharmaceuticals and Fingerpaint

Finalists:

PH1 of a Kind Video Series-01

Alnylam Pharmaceuticals
PH1 of a Kind Video Series

Tackle Can Wait-01

Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait

GATEWAY

Pacira BioSciences and Coyne PR
Gateway: A Story of How Surgery and Opioids Transformed the Lives of Three Families


Use of Social Media – Organic

Gold Winner:
EmpowHer NY And The Bloc

Silver Winner:
Concussion Legacy Foundation and Fingerpaint

Finalists:

BC Healthline- From App to Instagram-01

Healthline Media
BC Healthline: From App to Instagram

#FtheList-01

MicroMass Communications
#FtheList

COVID-19 Info-Series-01

Mount Sinai Health System
COVID-19 Info-Series


Use of Social Media – Paid

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Bayer and Wunderman Thompson

Finalists:

Tackle Can Wait-01

Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait

ella the jellyfish

Eisai and Patients & Purpose
Ella the Jellyfish

Sorry to Superimpose-01 (1)

Sun Pharmaceuticals and Fingerpaint
Sorry to Superimpose


Digital Initiative for Consumers

Gold Winner:
Reckitt Benckiser and Lippe Taylor

Silver Winner:
Patients & Purpose

Finalists:

Axogen Resensation Patient Digital Campaign-01

Axogen and StoneArch
Axogen Resensation Patient Digital Campaign

One Word-01

The Learning Corp and Area 23
One Word

See Sound-01

Wavio and Area 23
See Sound


Digital Initiative for Non-Consumers

Gold Winner:
Novo Nordisk, Toddstreet and Consensus

Silver Winner:
Stallergenes Greer and W2O

Finalists:

The Chaos Within-01

Eli Lilly, Oncology and Area 23
The Chaos Within

EYEHEALTH

National Eye Institute of the NIH, Prova Education, Regeneron Pharmaceutical, and ReachMD
Eye Health Academy: An NEI Blindness Prevention Initiative

Xiidra Immersive HCP Experience-01

Novartis, 2e and Jack Morton Worldwide
Xiidra Immersive HCP Experience


Consumer Print Campaign

Gold Winner:
Daiichi-Sankyo and Area 23

Silver Winner:
Insmed and Area 23

Finalists:

-Women Get It”-01

Daiichi-Sankyo and Area 23
Women Get It

The Lonely Platelet-01

Dova Pharmaceuticals and Patients & Purpose
The Lonely Platelet

Each. Day. Matters. Patient Brochure-01

Sage Therapeutics and Concentric Health Experience
Each. Day. Matters. Patient Brochure


Professional Print Campaign

Gold Winner:
Synergy Pharma and Area 23

Silver Winner:
Horizon Therapeutics and Area 23

Finalists:

what bit him

BTG Specialty Pharmaceuticals and Fingerpaint
What Bit Him?

The Lurking Threat-01

Janssen and Neon
The Lurking Threat

You Are What You Sleep-01

Rockwell Shah and The Bloc
You Are What You Sleep


Professional Sales Tool

Gold Winner:
BVI and Merge

Silver Winner:
Janssen Pharmaceuticals and DiD Agency

Finalists:

WHATS in our bottle

Greenwich Biosciences and The Bloc
What’s In Our Bottle: Navigating with Full Transparency

Novo Assistant Interactive Training-01

Novo Nordisk and Concentric Health Experience
Novo Assistant Interactive Training

“Toilet Books”-01

Synergy Pharma and Area 23
Toilet Books


Corporate Branding Campaign

Gold Winner:
Bayer and Campbell Ewald

Silver Winner:
Mount Sinai Health Systems and DeVito/Verdi

Finalists:

CENTURA

Centura Health and Huge
Centura Health Brand Campaign: Where Care Comes From

Looking back. Moving forward.-01

Ichnos Sciences and Pivot Design
Looking back. Moving forward.

LIFELINE

Zoetis and Klick Health
Lifeline Campaign: A Zoetis initiative to help enhance the medicalization of cats


Philanthropic or Purpose-Driven Campaign

Gold Winner:
Concussion Legacy Foundation and Fingerpaint

Silver Winner:
Change the Ref and Area 23

Finalists:

The Call-01

EmpowHer NY and The Bloc
The Call

cutshort-lockup-coverimage

HealthPartners
Cut Short

TURNNT-01

Patients & Purpose
TURNNT


Diversity & Inclusion Campaign

Gold Winner:
EmpowHer NY and The Bloc

Silver Winner:
Patients & Purpose

Finalists:

Secondhand Dangers-02

California Department of Public Health APartnership
Secondhand Dangers

A Touch of Sugar-01

Merck and GCI Health
A Touch of Sugar

Tripping on Air-01

WebMD
Tripping on Air


Agency Self-Promotion

Gold Winner:
Klick Health

Silver Winner:
Snow Companies

Finalists:

elevate healthcare welcome to the jungle

Elevate Healthcare
Welcome to the Jungle

Kindness Is Contagious klick health

Klick Health
Kindness is Contagious

Pharma Cheese neon

Neon
Pharma Cheese


TV Advertising Campaign

Gold Winner:
Allergan and AbelsonTaylor

Silver Winner:
Sun Pharmaceuticals and Fingerpaint

Finalists:

It Happened Here-01

Kaleo and Precisioneffect
It Happened Here

“Imagine” TV-01

Lilly and Area 23
“Imagine” TV

Ozempic Music Man-01

Novo Nordisk and CultHealth
Ozempic Music Man


Multichannel Campaign (Small to Medium Product Size)

Gold Winner:
Stallergenes Greer and W2O

Silver Winner:
Children’s Healthcare of Atlanta and Chemistry

Finalists:

OPSUMIT Set Free Patient Campaign-02

Actelion Pharmaceuticals and Patients & Purpose
OPSUMIT Set Free Patient Campaign

Not Just One-01

Allergen and Pacific Communications
Not Just One

10% Campaign

Daiichi-Sankyo and Area 23
10% of a Campaign


Multichannel Campaign (Large Product Size)

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Children’s Health and Colle McVoy

Finalists:

BRILIN_1

AstraZeneca and Patients & Purpose
Brilinta and Survivors Have Heart

Restylane Ready-01

Galderma and Intouch Group
Restylane Ready

Janssen Pharmaceuticals and Neon
The Lurking Threat


Product Launch

Gold Winner:
GlaxoSmithKline and Weber Shandwick

Silver Winner:
Amag Pharmaceuticals and Imre Health

Finalists:

PRONAM_1

GlaxoSmithKline and Weber Shandwick
Pronamel Repair: Building A Role For Toothpaste In Self-Care

Taste Test Drive with Nicorette-01

GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette

Launch of Nayzilam-01

Klick Health
Launch of Nayzilam


Orphan Product Marketing Initiative

Gold Winner:
EUSA Pharma and Vue Health

Silver Winner:
Insmed and Area 23

Finalists:

Shattered-01

Alexion and FCBCure
Shattered

Help Settle the Storm-01

Recordati Rare Diseases and Elevate Healthcare
Help Settle the Storm


Use of Immersive Technology

Gold Winners:
Boehringer Ingelheim and Confideo
Galderma and Sector 5 Digital

Finalists:

I am Leo- VR Training Tool-01

Merz Aesthetics and Infuse Medical
I am Leo: VR Training Tool

PRESERflo

Santen Pharmaceutical and Health Interactions and SynaptikDigital
Preserflo MicroShunt Virtual Implantation Experience

Trading Ages-01

SCAN Health Plan and Havas Formula
Trading Ages


Use of Clinical Trial Marketing

Gold Winner:
Center for Information & Study on Clinical Research Participation (CISCRP) and MedEvoke


Use of Hospital or Healthcare Services Marketing

Gold Winner:
Brigham Health and Merge

Silver Winner:
Goshen Health and SFC Group

Finalists:

HELPIN_1 (1)

Blue Shield of California and W2O
Helping Transform Blue Shield of California from a Payer to a Partner

City of Hope and the Faces of Diabetes Innovation: Journey to a Cure

City of Hope and W2O
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure

Butt Seriously-01

Northwest Community Healthcare and Pivot Design
Butt Seriously

Don’t Procrastinate. It’s Your Prostate.-01

Northwest Community Healthcare and Pivot Design
Don’t Procrastinate. It’s Your Prostate.


Use of Influencer Marketing

Gold Winner:
Change the Ref and Area 23

Silver Winner:
Mount Sinai Health System

Finalists:

Your Hands Have A Lot More To Do-01

Endo Pharmaceuticals and Fingerpaint
Your Hands Have A Lot More To Do

PRONAM_1

GlaxoSmithKline, Weber Shandwick and Publicis
Pronamel Repair: Building A Role For Toothpaste In Self-Care

Taste Test Drive with Nicorette-01

GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette


Use of Market Access Marketing

Gold Winner:
Regeneron and McCann Health Managed Markets

Silver Winner:
Sanofi Genzyme and Cyan Health

Finalists:

Face of Hemophilia Pocket Folder-01

Sanofi Genzyme and Cyan Health
Face of Hemophilia Pocket Folder

Making LONHALA MAGNAIR Matter in Medicare-01

Sunovion and Concentric Health Experience
Making Lonhala Magnair Matter in Medicare

TAKEDA_2

Takeda Oncology and PrecisionValue
Takeda Oncology Evolving Oncology Practice Model (EOPM) – Navigating a Dynamic Landscape


Marketing Team

Gold Winner:
Team Epidiolex

Silver Winner:
Alcon AcrySof IQ PanOptix U.S. Surgical Marketing Team

Finalists:

Harmony Biosciences- LLC Marketing Team-01

Harmony Biosciences Marketing Team

Vertex’s Cystic Fibrosis (CF) Marketing Team-01

Vertex’s Cystic Fibrosis (CF) Marketing Team


Marketer

Gold Winner:
Laura Steele

Silver Winner:
Stefanie Nacar

Finalists:

Julie Baker

Julie Baker

Lisa Fawcett-01

Lisa Fawcett

Simon Seshadri-01

Simon Seshadri


Young Marketer

Gold Winner:
Grace Helmer

Silver Winner:
Sarah Bouzine

Finalists:

Greggory Lester Chief Digital Officer DeVito-Verdi-01

Greggory Lester


Agency Entrepreneur of the Year

Gold Winner:
Megan Driscoll

Silver Winner:
Paulo Simas

Finalists:

Olga Fleming- CEO Y&R PR-01

Olga Fleming

Profound. Deep. Prodeep.-01

Prodeep Bose

thad benchworks

Thad Bench Sr.


Small Healthcare Agency

Gold Winner:
Elevate Healthcare

Silver Winner:
Y&R PR

Finalists:

EvolveMKD 5th Anniversary Party

EvolveMKD

MedTrix Healthcare-01

MedTrix Healthcare

SPLICE Agency

Splice Agency


Midsize Healthcare Agency

Gold Winner:
The Bloc

Silver Winner:
Imre Health

Finalists:

2e Agency of the Year-01

2e

FCBCURE- an FCB Health Network Company-02

FCBCure

MCCANN_1

McCann Health Managed Markets


Large Healthcare Agency

Gold Winner:
Klick Health

Silver Winner:
FCB Health New York

Finalists:

Fingerpaint-01

Fingerpaint

Intouch Group-02

Intouch Group

W2O-01

W2O


Titanium

Winner:
EmpowHer NY and The Bloc