Children’s Healthcare of Atlanta and Chemistry

Gone in 30 Seconds Water Safety Campaign

Drowning is the leading cause of accidental death for children aged 1 to 4, and Children’s Healthcare of Atlanta’s pediatric experts wanted to get its “arm’s reach” message out for the summer. Most parents didn’t know children can drown in as little as 30 seconds, so creative highlighted that, using escalator clings in popular malls, digital billboards and Waze Zero-Speed Takeover ads near bodies of water.