Cancer Treatment Centers of America and Merkle
Leveraging Data for Cancer Treatment Centers of America
Cancer Treatment Centers of America identified many qualified leads, via its call centers and online chats. But to turn more of those people into patients, it needed a unified analytics capability for all channels, and to overcome systems that fragmented data. Merkle leveraged a sophisticated process to create detailed performance data that attributed over 90% of leads and achieved a 7.7% lift in conversions.