MMMAwards 2019

The MM&M Awards is celebrating its 16th year of recognizing healthcare marketing and media that is the most creative and effective in the industry.

Upholding those twin criteria has not always been easy for a program focused on a sector as highly regulated as biopharma. Yet, precisely because we’ve stayed true to the original mission, these awards have grown to become the gold standard.

The other thing that makes winning an MM&M Award so special is that every entry is judged by an independent panel of seasoned industry experts, who critique it against the best submissions out there, both in online and live stages. And each year we enhance the program, with new categories reflecting the changing face of marketing and media, as well as the teams and individuals serving the noble goal of fostering better human health.

As you’ll see from this year’s crop of winners, honorable mentions and shortlisted entries, this show truly attracts the crème de la crème because there is no greater accolade than taking home an MM&M Award.

Our sincere thanks to April Mitchell, VP, US and global CNS marketing at Otsuka Pharmaceutical Companies (U.S.), for her wonderful tenure as 2019 jury chair, and to all of our judges.

Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge.

Back to Top

Platinum

Platinum Winner:
Ethan Lindenberger


Healthcare Consumer Media Brand

Gold Winner:
Verywell

Silver Winner:
Smart + Strong

Finalists:

conde nast self

Condé Nast Health
Condé Nast Self: Science-Backed, Human-Focused

HealthCentral and Live Bold- Live NowTM Initiative-01

Remedy Health Media
HealthCentral and Live Bold, Live Now Initiative

WebMD

WebMD
WebMD


Healthcare Professional Media Brand

Gold Winner:
Medscape

Silver Winner:
Epocrates

Finalists:

Consultant360

HMP Global
Consultant360

Oncology Learning Network

HMP Global
Oncology Learning Network

ReachMD- Personalized- Customized- Data-driven Education

ReachMD
ReachMD: Personalized, Customized, Data-Driven Education


Use of Relationship Marketing

Gold Winner:
GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas

Silver Winner:
AbbVie and Intouch Solutions

Finalists:

Boston Scientific's CV Forward– Use of Relationship Marketing-01

Boston Scientific and Vivo Agency
CV Forward

herconnection revitalization

Genentech and Havas San Francisco
HERConnection Revitalization

KEY+YOU Patient Support Program-01

MicroMass Communications
Key+You Patient Support Program


Use of Public Relations

Gold Winner:
Galderma and Marina Maher Communications

Silver Winner:
Tesaro, Intouch Solutions and Chandler Chicco Agency

Finalists:

Rallying the public to #KissThis4MBC-01

Novartis and Biosector 2
Rallying the public to #KissThis4MBC

Generation S Jordin Sparks Partnership-01

Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership

terry bradshaw

Pfizer and RX Mosaic
Terry Bradshaw and Pfizer Educate Boomers on Pneumococcal Pneumonia


Use of Data/Analytics

Gold Winner:
GlaxoSmithKline and Wunderman Thompson Health

Silver Winner:
GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas

Finalists:

SpeakENDO mobilizes patients to talk to HCPs about endometriosis-01

AbbVie, FCB Health, Spark and LiveWorld
SpeakENDO mobilizes patients to talk to HCPs about endometriosis

semcasting's digital point-of-care solution

A leading OTC children’s allergy medication company and Semcasting
Semcasting’s digital POC solution helps leading OTC children’s allergy medication initiate direct engagement with patients’ parents more effectively

Hyper-focus on the patient journey-01

Takeda Pharmaceuticals U.S.A. and Pathway
Hyper-focus on the patient journey


Branded Website for Consumers

Gold Winner:
Regeneron and Intouch Solutions

Silver Winner:
Genomic Health and W2O

Finalists:

ZILRETTA Patient Website-01

Flexion Therapeutics and Merkley + Partners
Zilretta Patient Website

Sensodyne.com Optimized for Success-01

GlaxoSmithKline and Wunderman Thompson Health
Sensodyne.com Optimized for Success

TRIUMEQ Moving Forward Website-01

ViiV Healthcare and Havas Tonic
Triumeq Moving forward Website


Branded Website for Healthcare Professionals

Gold Winner:
Amgen and AbelsonTaylor

Silver Winner:
Horizon Therapeutics and Closerlook

Finalists:

ORILISSA.com-HCP-01

AbbVie and Intouch Solutions
Orilissa.com/HCP

Family Tree dudnyk

Alnylam Pharmacetuicals and Dudnyk
Family Tree

Veltassa Signs HCP Website-01

Relypsa and H4B Chelsea
Veltassa Signs HCP Website


Disease Education Campaign

Gold Winner:
Merck and Klick Health

Silver Winner:
Endo Pharmaceuticals and GSW

Finalists:

SpeakENDO Campaign-01

AbbVie and FCB Health New York
SpeakENDO Campaign

Check Your Sweat campaign

Dermira and FCB Health New York
Check Your Sweat

pediatric vaccine preventable diseases

Pfizer and Wunderman Thompson Health & Ogilvy
Pediatric Vaccine-Preventable Diseases


Film or Video

Gold Winner:
AbbVie and FCB Health New York

Silver Winner:
Dermira and FCB Health New York

Finalists:

Nature Calls-01

Avadel Pharmaceuticals and Fingerpaint
Nature Calls

It's Not Just a Hearing Aid- It's a Multifunctional Marvel-01

Sonova International and Terri & Sandy
It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel

Dying on Your Own Terms-03

WebMD
Dying on Your Own Terms


Use of Social Media

Gold Winner:
Eli Lilly, Facebook and OMD

Silver Winner:
Merck and Klick Health

Finalists:

weber-shandwick-tums

GSK Consumer Healthcare and Weber Shandwick
TummerTime

Generation S-01

Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership

eyelove “Screen Responsibly” Campaign-01

Takeda Pharmaceuticals U.S.A. and Digitas Health
Eyelove Screen Responsibly Campaign


Digital Initiative for Consumers

Gold Winner:
National Organization for Victim Assistance (NOVA) and Area 23

Silver Winner:
Crisis Text Line and Area 23

Finalists:

women's sexual health chatbot imre

Amag Pharmaceuticals and Imre Health
Women’s Sexual Health Chatbot

Get Up Alarm Clock-01

Eli Lilly and Area 23
Get Up Alarm Clock

AuviQ MiLB Digital Initiative for Consumers-01

Kaléo and Precisioneffect
AuviQ MiLB Digital Initiative for Consumers


Digital Initiative for Non-Consumers

Gold Winner:
Acadia Pharmaceuticals and CDM New York

Silver Winner:
Amgen and AbelsonTaylor

Finalists:

nurse 2 nurse app

KCI and QooQoo
Nurse2Nurse Communications App

Novartis AAOph Digital Experience-01

Novartis and 2e Creative
Novartis AAOph Digital Experience

The 48th Hour-01

Theravance Biopharma and Neon
The 48th Hour


Consumer Print Campaign

Gold Winner:
Regeneron and Intouch Solutions

Silver Winner:
UMD Urgent Care and Area 23

Finalists:

DUZALLO “I’m No Angel”-01

Ironwood and Hill Holliday Health
Duzallo “I’m No Angel”

L'Oreal CeraVe - Hydrating Sunscreen-02

L’Oreal and Ogilvy Health
L’Oreal CeraVe — Hydrating Sunscreen

A Clearer Tomorrow- Starting Today-01

Sun Pharmaceuticals and Fingerpaint
A Constant Reminder


Professional Print Campaign

Gold Winner:
Galen U.S. and Elevate Healthcare

Silver Winner:
Avadel Pharmaceuticals and Fingerpaint

Finalists:

See the Future-05

Bioverativ and DDB Health
See the Future

The Kisqali Rethink MBC Campaign-01

Novartis and Biolumina
The Kisqali Rethink MBC Campaign

All I Hear Is Hunger-01

Rhythm Pharmaceuticals and Fingerpaint
All I Hear Is Hunger


Professional Sales Tool

Gold Winner:
Greenwich Biosciences and The Bloc

Silver Winner:
Gilead and Harrison & Star

Finalists:

ORILISSA Interactive Sales Aid (ISA)-01

AbbVie and Intouch Solutions
Orilissa Interactive Sales Aid (ISA)

SurgiMend- Durable is Beautiful-01

Integra LifeSciences and RealityRX Communication
SurgiMend: Durable is Beautiful

Veltassa Signs Campaign- Digital Detail Aid-01

Relypsa and H4B Chelsea
Veltassa Signs Campaign, Digital Detail Aid


Corporate Branding Campaign

Gold Winner:
Novartis and Marina Maher Communications, Condé Nast Health/Wired Brand Labs

Silver Winner:
Medicines Development for Global Health (MDGH) and Brick City Greenhouse

Finalists:

Putting Heart Into Science-01

Patheon by Thermo Fisher Scientific and Madras Global
Made With

Sanford Lorraine Cross Award-01

Sanford Health and Lawrence & Schiller
Sanford Lorraine Cross Award Campaign

TLC -Only TLC Sees You- Campaign-01

TLC Laser Eye Centers and 2e Creative
Only TLC Sees You Campaign


Philanthropic Campaign

Gold Winner:
Colin’s Hope and FCB Health New York

Silver Winner:
Change the Ref and Area 23

Finalists:

The Rape Tax-01

Nova and Area 23
The Rape Tax

Show Us Who You Really Are-01

Research Foundation to Cure AIDS (RFTCA) and Havas Health Plus
RFTCA Show Us Who You Really Are

Protect Your Heart-02

Simon’s Heart and Dudnyk
Protect Your Heart


Multicultural Campaign

Gold Winner:
Takeda (previously Shire) and Vue Health

Silver Winner:
Sanofi Genzyme and Emcay

Finalists:

Repatha - Hispanic Digital-01

Amgen and Emcay
Repatha — Hispanic Digital

Generation S-01

Novartis and Havas Hematology and Oncology Village
Generation S Jordin Sparks Partnership


Agency Self-Promotion

Gold Winner:
Klick Health

Silver Winner:
Elevate Healthcare

Finalists:

WELCOME TO THE JUNGLE-01

Heartbeat
Anti-Awards — Demerit Badges

MHNJ Rebranding—“Create Amazing”-01

McCann Health New Jersey
MHNJ Rebranding — “Creative Amazing”


TV Advertising Campaign

Gold Winner:
Allergan and DDB New York

Silver Winner:
Sanofi Genzyme, Regeneron and Arnold Worldwide

Finalists:

I Am Here-01

Amgen/Novartis and Arnold Worldwide/Havas San Francisco
I Am Here

No More Excuses Cologuard TV Advertising Campaign-01

Exact Sciences and Precisioneffect
No More Excuses

Regeneron-Intouch-Solutions-A-Beautiful-Pair

Regeneron and Intouch Solutions
A Beautiful Pair


Multichannel Campaign (Small to Medium Product Size)

Gold Winner:
Sonova International and Terri & Sandy

Silver Winner:
Bioverativ and DDB Health

Finalists:

See the Impact-02

Amgen/Novartis and DDB Health
See the Impact

Morning Migraine Food Truck-01

Avanir Pharmaceutical and Neon
Morning Migraine Food Truck

See The Connection-01

Boehringer Ingelheim and FCB Health New York
See the Connection


Multichannel Campaign (Large Product Size)

Gold Winner:
Regeneron and Intouch Solutions

Silver Winner:
GSK Consumer Healthcare and Weber Shandwick

Finalists:

don't miss a beat

Boehringer Ingelheim/Lilly and Sharecare
Don’t Miss a Beat

Feeding the Funnel- Driving patient diagnosis and treatment-01

Jazz Pharmaceuticals and Greater Than One
Feeding the Funnel: Driving patient diagnosis and treatment

Ray Liotta - Celebrity Testimonial Campaign

Pfizer and VMLY&R
Ray Liotta — Celebrity Testimonial Campaign


Product Launch

Gold Winner:
Avadel Pharmaceuticals and Fingerpaint

Silver Winner:
Amgen/Novartis and Arnold Worldwide/Havas San Francisco

Finalists:

PanOptix Toric IOL VR Experience

Alcon and Elara Systems
PanOptix Toric IOL VR Experience

Pronamel Intensive Repair Launch

GSK and Wunderman Thompson Health
Pronamel Intensive Repair Launch

The Kisqali Rethink MBC Campaign-01

Novartis and Biolumina
The Kisqali Rethink MBC Campaign


Orphan Product Marketing Initiative

Gold Winner:
Biogen and CDM New York

Silver Winner:
Sanofi Genzyme and Emcay

Finalists:

Family Tree dudnyk

Alnylam Pharmaceuticals and Dudnyk
Family Tree

OFEV- “Contagious” TV ad in Category 24- Orphan product marketing initiative-01

Boehringer Ingelheim and Wunderman Thompson Health
Contagious

a mom just knows

Takeda (previously Shire) and Vue Health
A Mom Just Knows


Use of Immersive Technology

Gold Winner:
Eli Lilly and Area 23

Silver Winner:
Novo Nordisk and Toddstreet

Finalists:

Plan B One-Step- and 29Rooms Shine a (Neon) Light on Emergency Contraception-01

Foundation Consumer Healthcare and RxMosiac
Plan B One-Step and 29Rooms

Introducing I.D.A. (The Interactive Digital Assistant of the Future)-02

Merck and Klick Health
Introducing I.D.A.

Room to Breathe-02

Sunovion and Concentric Health Experience
Room to Breathe


Use of Clinical Development Marketing

Gold Winner:
Stand Up To Cancer and D2 Creative


Use of Payer Marketing

Gold Winner:
Acadia Pharmaceuticals and Entrée Health New York

Silver Winner:
GSK and McCann Health Managed Markets

Finalists:

EMD Serono Specialty Digest-01

EMD Serono and Entrée Health New York
EMD Serono Specialty Digest

Novartis Surgical Coordinator Kit-04

Novartis and 2e Creative
Novartis Surgical Coordinator Kit

Postpartum Depression (PPD) Payer Awareness Campaign-01

Sage and Icon
Postpartum Depression (PPD) Payer Awareness Campaign


Use of Hospital or Healthcare Services Marketing

Gold Winner:
Franciscan Missionaries of Our Lady Health System and ReviveHealth

Silver Winner:
Penn State Health and ReviveHealth

Finalists:

Life's Little Urgencies-01

CHI St. Alexius Health and Level Mpls
Life’s Little Urgencies

See Goodness-01

Eyeconic Vision Partners (EVP) Eyecare and ReviveHealth
See Goodness

Welcome to A Healthy Place – Kaiser Permanente Medicare advertising campaign-01

Kaiser Permanente and Wunderman Thompson Health
Welcome to A Healthy Place — Kaiser Permanente Medicare advertising campaign


Marketing Team

Gold Winner:
Novartis Sickle Cell Marketing Team

Silver Winner:
Horizon Pharma Orphan Business Unit

Finalists:

The ARIKAYCE Marketing Team-01

Insmed Arikayce Marketing Team

ReachMD's Marketing-Analytics Team- Diving Into the Data Lake-01

ReachMD Marketing-Analytics Team

TAGRISSO Groundbreaking Marketing Team-01

Tagrisso Marketing Team


Marketer

Gold Winner:
Carly Baron, Amgen

Silver Winner:
Jacquie Urquia, 3M

Finalists:

Marketer - Darla Posey-01

Darla Posey, Lundbeck

Jeordan Legon - Marketer of the Year-01

Jeordan Legon, Alnylam Pharmaceuticals

The Defiers shannon

Maureen Shannon, Sun Pharmaceuticals


Young Marketer

Gold Winner:
Crystal Gouldey, ReachMD

Silver Winner:
Nishant Maller, Alcon

Finalists:

Alexis Zarifis-01

Alexis Zarifis, Intouch Solutions

Ryan Goldfarb-01

Ryan Goldfarb, Calcium


Agency Entrepreneur of the Year

Gold Winner:
Wendy Lund, GCI Health

Silver Winner:
Ross Toohey, 2e Creative

Finalists:

Faruk Capan-01

Faruk Capan, Intouch Group

Jim Weiss-01

Jim Weiss, W2O

Marcia Miller- StoneArch President and CEO-01

Marcia Miller, StoneArch


Small Healthcare Agency

Gold Winner:
Imre Health

Silver Winner:
Grey Matter Marketing

Finalists:

Core-Rx- committed to a cause-01

Core-Rx Communications

culthealth

CultHealth

havas san francisco

Havas San Francisco


Midsize Healthcare Agency

Gold Winner:
GCI Health

Silver Winner:
Calcium

Finalists:

Concentric Health Experience Mid-Size Healthcare Agency-01

Concentric Health Experience

Dudnyk-01

Dudnyk

11 Wins. 5 Launches. Single-digit turnover. Havas Life Metro for Agency Of The Year-01

Havas Life Metro


Large Healthcare Agency

Gold Winner:
Area 23

Silver Winner:
FCB Health New York

Finalists:

Intouch Solutions Agency of the Year-01

Intouch Solutions

Klick Health-01

Klick Health

Jim Weiss-01

W2O


Titanium

Winner:
National Organization for Victim Assistance (NOVA) and Area 23