UMD Urgent Care and Area 23

Around The Corner

To establish UMD Urgent Care as the most convenient urgent care option, this campaign cleverly plays with the unforeseeable nature of accidents, telling New Yorkers that UMD will always be nearby. Humor helps it stand out. Via magazines, bus stops and subways, it reached an estimated 5.2 million people and now ranks as the No. 3 most visited emergency facility in the city.

Sponsored by: Calcium