Dermira and FCB Health New York
Check Your Sweat
Excessive underarm sweating can sound like a minor inconvenience, but this campaign thoughtfully unpacks the daily embarrassment, emotional burdens and the stigma of being “a sweater.” Most OTC brands trivialize the condition. But this catchy film, focusing on the many “tricks of the trade” sufferers use to hide their problem, makes people feel validated and understood with high-impact “Wow, that’s me!” moments.
Sponsored by: Outcome Health