Novo Nordisk and Toddstreet
Obesity Disease Bias Binaural Experience
Many view obesity merely as a lifestyle issue. To create genuine empathy in its salesforce, this audio experience immersed listeners in the shockingly painful world of an obese woman — the voices in her head and voices around her, speaking to her and (horrifically) about her. It reveals humiliation, self-hate, ridicule and intense stress. (Sadly, all the scenarios are true stories.) Listening changes people’s views, illuminating bias.
Sponsored by: Elevate Healthcare
