Redefining Innovation in Health Publishing

Verywell is a fast-growing brand that fully delivers on its promise to redefine innovation in health publishing. Highly relevant content and attractive design stand out by sheer simplicity, with a formula based on fewer and better ads, a fast site and content that consistently excels, empowering audiences to feel confident about their health decisions. 

Built on more than 20 years of proprietary data, it constantly fine-tunes its understanding of search and behavioral patterns so content answers questions that matter most at the moment users need it. And it’s done with an unprecedented page load time — about three seconds, compared to competitors that can take up to 40 seconds.

While stories are helpful and engaging, Verywell is more than words on a page. Visual assets, including custom imagery, infographics and video drive 66% of traffic. 

Content is continually refreshed and double-verified by a medical review board. Tools include its helpful analyzers, which help users put their test results in context and inform next steps; downloadable eBooks that have an impressive 41% open rate; and custom illustrations on complex topics.

Site design makes sure ads aren’t disruptive, placing them on the right column so they don’t obstruct reading experience. There are zero pop-ups and no ugly links.

This user-first approach has resulted in a 335% growth in total views, going from 10 million in April 2018 to 42 million in February 2019. Month-over-month growth continues at a pace of about 116%, propelling it to the fourth largest health website.