Sanofi Genzyme, Regeneron and Arnold Worldwide
No Matter What Television Campaign
With its powerful imagery and strong articulation of what it is like to suffer from eczema, the Dupixent TV spot stirs the 1.6 million U.S. adults with atopic dermatitis to challenge the status quo. By encouraging them to rethink what it means to manage their condition, sales increased 25% in the first two months and volume grew 50% by the end of the year.
Sponsored by: Evoke
