Best Healthcare Consumer Media Brand
Gold: Condé Nast
Silver: Healthline
Healthcare Professional Media Brand
Gold: Medscape
Silver: HMP Communications
Best Use of Relationship Marketing
Gold: Pfizer and Wunderman Health
Silver: Biogen and CDM New York
Best Use of Public Relations
Gold: UCB and Idea Couture
Silver: Synergy Pharmaceuticals and Salutem
Best Use of Data/Analytics
Silver: South Nassau Communities Hospital and Wax Custom Communications
Best Branded Website for Consumers
Gold: Shire and Digitas Health for Xiidra
Silver: Shire and Intouch Solutions for Mydayis
Best Branded Website for Healthcare Professionals
Gold: Shire and Intouch Solutions for Mydayis
Silver: Regeneron and Intouch Solutions for Eylea
Best Disease Education Campaign
Gold: Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, Spark Foundry, and PHM
Silver: American Sexual Health Association, Edelman
Best Film or Video
Gold: National Organization for Rare Disorders (NORD) and CDM New York
Silver: Pfizer and HealthWork
Best Use of Social Media
Gold: GSK Consumer Healthcare and Weber Shandwick for Gas-X
Silver: Amgen/Novartis and Arnold Worldwide
Best Digital Initiative for Consumers
Gold: Synergy Pharmaceuticals and Salutem
Silver: Allergan and Area 23 for CoolSculpting
Best Digital Initiative for Non-Consumers
Gold: Amgen and GSW NY for Repatha
Silver: Reline Trauma, NuVasive, and RainDrop
Best Consumer Print Campaign
Gold: Eli Lilly and Area 23 for Cyramza
Silver: Merck and TBWA\WorldHealth for Keytruda
Best Professional Print Campaign
Gold: Endo Pharmaceuticals and GSW/Xiaflex
Silver: Galderma and McCann Echo for Epiduo Forte Gel
Best Professional Sales Tool
Gold: Horizon Pharma and Closerlook for Krystexxa
Silver: Eli Lilly and Area 23 for Lartruvo
Best Corporate Branding Campaign
Gold: Merck, Marina Maher Communications, TBWA\WorldHealth, and InterbrandHealth
Silver: Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses
Best Philanthropic Campaign
Gold: New Jersey Sharing Network and McCann Echo
Silver: Food Allergy Research & Education (FARE) and Patients & Purpose
Best Multicultural Campaign
Silver: L.A. Care and Maricich Health
Silver: Pfizer and J. Walter Thompson for Lyrica capsules CV
Agency Self-Promotion
Gold: Area 23
Silver: Concentric Health Experience
Best TV Advertising Campaign
Gold: MannKind and Precisioneffect for Afrezza
Silver: Pfizer and HealthWork
Best Multichannel Campaign, small to medium product size
Gold: Pfizer and FCB Health for Eucrisa
Silver: Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance
Best Multichannel Campaign, large product size
Gold: Biogen and CDM New York for Spinraza
Silver: Align Tech and Colle McVoy for Invisalign
Best Product Launch
Gold: GSK and Wunderman Health
Silver: Aries Pharmaceuticals and HCB Health
Best Orphan Product Marketing Initiative
Gold: Eli Lilly and Area 23 for Lartruvo
Silver: Mitsubishi Tanabe Pharma America and HCB Health
Best Use of Immersive Technology
Gold: Boehringer Ingelheim and Confideo Labs for Cardiovascular Franchise (Pradaxa and Praxbind)
Silver: Polaris and Area 23
Best Use of Clinical Development Marketing
Gold: Sanarus Technologies
Best Use of Emerging Media
Best Use of Payer Marketing
Gold: Galderma Laboratories and Schaefer Advertising
Silver: AstraZeneca and The Bloc for Agnostic
Best Marketing Team
Gold: Digital Marketing Team at Worldwide Clinical Trials
Silver: The ReachMD HCP Marketing Team
Agency Entrepreneur of The Year
Gold: Steven Michaelson
Silver: Ed Mitzen
Marketer
Gold: Tracy Pike
Silver: Nick Ferrara
Young Marketer
Gold: Joshua Katten
Silver: Claire Kuhn
Small Healthcare Agency
Gold: TRM Oncology
Silver: Cyan Health
Midsize Healthcare Agency
Gold: Pixacore
Silver: Concentric Health Experience
Gold: Pixacore
Silver: Concentric Health Experience
Large Healthcare Agency
Titanium
Best in Show of 2018: Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, Spark Foundry, and PHM
Platinum
Platinum: Sherine Guirguis
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
