Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance
Jardiance Asks: Consumer Campaign
An authentic approach successfully engaged type 2 diabetes patients who were unaware of and unreceptive to learning about the link between type 2 diabetes and cardiovascular risk and how Jardiance could help. After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.
Finalists
Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance
Jardiance Asks: Consumer Campaign
Merck and Publicis North America for Pneumovax 23
Second Shot
Pfizer and FCB Health for Eucrisa
Almost Everybody, Almost Everywhere
Radius Health and Patients & Purpose
Fractured Truth
Sage Therapeutics and Concentric Health Experience
Silence Sucks
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
