Awards

After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.

“The strategic insight was on target, and this was the best VR experience in this year’s submissions,” said one judge.

“Package design for an acquired product line that has a strong design strategy with line expansion feasibility is consummately hard,” said one judge.

Judges loved seeing Concentric’s client testimonials in video form this year.

Judges praised the brand’s strong range of relevant content and its visually attractive, easy-to-navigate design.

“Pixacore has fantastic depth, knowledge, and command of digital communications,” said one judge.

Judges appreciated how different in tone and substance this campaign was from other programs in the overly crowded diabetes category.

Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic.

More than 60,000 patients have registered for the Xeljanz Patient Enrollment Program since its November 2012 launch.

Judges appreciated the team’s channel choices and the striking and relevant creative work, including branded popcorn buckets in theaters where video ads ran.