Cannes Lions Health jury presidents on choosing a Grand Prix, measuring creative work and leading a jury
FleishmanHillard’s Anne de Schweinitz and Havas Lynx Group’s Tom Richards on their recent appointments to lead 2020 Cannes juries.
Awards
Silver | Corporate Branding Campaign of 2018
“Package design for an acquired product line that has a strong design strategy with line expansion feasibility is consummately hard,” said one judge.
Silver | Multichannel Campaign of 2018, small to medium product size
After the campaign, cardiovascular risk awareness jumped nearly 20%, brand engagement doubled, and Jardiance gained market share.
Gold | Use of Immersive Technology of 2018
“The strategic insight was on target, and this was the best VR experience in this year’s submissions,” said one judge.
Silver | Healthcare Professional Media Brand of 2018
Judges praised the brand’s strong range of relevant content and its visually attractive, easy-to-navigate design.
Silver | Midsize Healthcare Agency of 2018
Judges loved seeing Concentric’s client testimonials in video form this year.
Titanium | Best in Show of 2018
Judges appreciated how different in tone and substance this campaign was from other programs in the overly crowded diabetes category.
Gold | Midsize Healthcare Agency of 2018
“Pixacore has fantastic depth, knowledge, and command of digital communications,” said one judge.
Silver | TV Advertising Campaign of 2018
Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic.
Gold | Use of Relationship Marketing of 2018
More than 60,000 patients have registered for the Xeljanz Patient Enrollment Program since its November 2012 launch.
