Pixacore
Judges appreciated Pixacore’s digital expertise and its more than 50% revenue growth.
“Pixacore has fantastic depth, knowledge, and command of digital communications,” said one judge.
The agency’s AR and VR work really stood out for judges. Examples included a memorable VR congress experience for an oncology pipeline product from Bayer. It allowed doctors to immerse themselves in a world of molecules and then interact with ones they chose. It proved highly engaging and also gave Pixacore valuable data about doctors’ individual content interests.
Innovations in the past year included a new proprietary analytics tool that integrates with CRM platforms. It can, among other things, verify the identity, medical specialty, and area of interest of people who view a VR experience.
Judges also admired Pixacore’s commitment to tech and children. For example, team members presented VR and AR examples to high school STEM students and talked to them about STEM-related roles in advertising.
The agency also invested $30,000 in computer equipment to help burgeoning AR and VR engineers showcase their content to companies such as Philips Research, Massachusetts General Hospital, and Tufts Medical Center.
All told, Pixacore landed 14 new accounts last year, including two new AOR assignments from existing client Bayer. More than 80% of the growth was organic. Wins from new clients included project work on Amgen’s Enbrel.
Finalists
Concentric Health Experience
Dudnyk
Fingerpaint
Pixacore
Spectrum
Sponsored by: Calcium
Calcium is all about nourishing brands — it’s about generating greater brand engagement and impact through rich insights and powerful ideas. Our strengths are focused in these critical areas: strategy, creative, technology, and service. We are lean, focused, non-bureaucratic, and highly responsive. We deploy precisely the right individuals and skill sets to deliver the best possible results.
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
