Merck and Klick Health 

Versed on HPV

Judges called this effort modern, fresh, stylish, hip and slick — all the notes a brand should hit when trying to reach the hard-to-get 15-to-24-year-old crowd. With 3.8 million Snapchat Swipe ups, 374 million Instagram impressions, 276 million YouTube video views and 4.9 million unique visitors to its site, it didn’t just raise awareness — it started a social movement.