Concussion Legacy Foundation and Fingerpaint 

Tackle Can Wait

The Tackle Can Wait campaign illustrated, in vivid fashion, the dangers of kids playing youth tackle football by juxtaposing children being allowed to smoke at a young age. The initiative utilized a PSA that was aired on both broadcast and Connected TV. To supplement the spot, social assets drove the audience to a website to learn all the facts in an engaging, easy-to-follow way. Every major news network picked up the spot.