Amgen and AbelsonTaylor
Our Lab Is Everywhere
When Enbrel launched in 1998, it was the first biologic for rheumatoid arthritis. In the decades since, new entrants have crowded the market and rheumatologists perceived Enbrel to lag in patient support. With Our Lab is Everywhere, Enbrel leverages long-form content to tell HCPs a deeper story, reaching providers via the right channel, with the right message, at the right time. And it is shifting long-term perceptions.