Sanofi Genzyme and Cyan Health

Eloctate Multidimensional 

Protecting the market share of hemophilia drug Eloctate in the face of this new reality required a convincing value story. To accomplish this, a multidimensional droplet was created to represent the brand. The eye-catching dimensional style was also used to create the shape of the bottle and the profile of a patient, creating an instantly recognizable design that helped lead to greater brand awareness.