Deborah Weinstein

Deborah Weinstein has covered politics, crime, and healthcare policies for various news outlets including Medical Marketing & Media, where she specializes in Obesity, Alzheimer’s disease and healthcare costs.

Most Recent Articles by Deborah Weinstein

Top 100 Agencies 2015: W2O Group

Top 100 Agencies 2015: W2O Group

An agency with a "no walls" philosophy

Top 100 Agencies 2015: Pacific Communications

Top 100 Agencies 2015: Pacific Communications

Keeping steady amid storms

Top 100 Agencies 2015: MicroMass

Top 100 Agencies 2015: MicroMass

Fusing behavioral science with the art of storytelling

Top 100 Agencies 2015: McCann Echo

Top 100 Agencies 2015: McCann Echo

Distinguishing itself from its sister firms

Top 100 Agencies 2015: LLNS

Top 100 Agencies 2015: LLNS

A transitional year paved the way for new openings at this venerable agency

More Articles by Deborah Weinstein

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.