Deborah Weinstein

Deborah Weinstein has covered politics, crime, and healthcare policies for various news outlets including Medical Marketing & Media, where she specializes in Obesity, Alzheimer’s disease and healthcare costs.

Most Recent Articles by Deborah Weinstein

Top 100 Agencies 2015: W2O Group

Top 100 Agencies 2015: W2O Group

An agency with a "no walls" philosophy

Top 100 Agencies 2015: Pacific Communications

Top 100 Agencies 2015: Pacific Communications

Keeping steady amid storms

Top 100 Agencies 2015: MicroMass

Top 100 Agencies 2015: MicroMass

Fusing behavioral science with the art of storytelling

Top 100 Agencies 2015: McCann Echo

Top 100 Agencies 2015: McCann Echo

Distinguishing itself from its sister firms

Top 100 Agencies 2015: LLNS

Top 100 Agencies 2015: LLNS

A transitional year paved the way for new openings at this venerable agency

More Articles by Deborah Weinstein

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.