Grey acquires online advertising and marketing firm Catalyst

Share this article:
Grey Healthcare Group has acquired Boston-based online advertising and marketing firm Catalyst. Financial terms of the deal were not disclosed. Catalyst's founders, Heather Frahm and Beth LeTendre, will continue to lead the firm from its Boston office, managing a client base that includes Biogen Idec, Novartis and Pfizer.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.