Kevin McCaffrey

Most Recent Articles by Kevin McCaffrey

Merck kicks off lung-cancer campaign

Merck kicks off lung-cancer campaign

By

On the heels of Keytruda's approval in first-line lung cancer, the drugmaker kicked off an unbranded campaign raising awareness about biomarkers.

W2O Group acquires Sentient Interactive

W2O Group acquires Sentient Interactive

By

This is W2O Group's third acquisition since a private-equity firm took an investment in May.

Senate passes Cures Act, which opens door to use of real-world evidence

By

The bill now heads to President Obama's desk. He is expected to sign the sweeping piece of legislation.

Five things for pharma marketers to know: Wednesday, December 7, 2016

Five things for pharma marketers to know: Wednesday, December 7, 2016

By

Trump puts pharma on notice over drug prices; Mylan lays off nearly 10% of its workforce; Pfizer slapped with U.K. antitrust fine

BI and Lilly face a new challenge: how to market a diabetes drug to cardiologists

BI and Lilly face a new challenge: how to market a diabetes drug to cardiologists

By

Boehringer Ingelheim and Eli Lilly have to position their third-in-class diabetes medication Jardiance as a heart drug.

More Articles by Kevin McCaffrey

OPINION

Email Newsletters