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Kevin McCaffrey

 
 

Recent Articles

Roche's Rituxan successor receives high marks

May 16, 2013

Genentech's blockbuster follow-up shows promise in preliminary Phase III data
 

Tarceva diagnostic brings new indication

May 15, 2013

Tarceva picks up a first-line indication and a companion diagnostic
 

J&J's Janssen looks to the margins with hep C agent

May 14, 2013

J&J scored an unexpected "priority review status" for its HCV agent simeprivir, whose initial approval is expected to be with interferon.
 

All-oral Hep C race heats up as AbbVie receives "breakthrough" status

May 07, 2013

AbbVie joins BMS in gaining Breakthrough Therapy designation for a Hep C combo
 

Merck's Liptruzet may mend IMPROVE-IT, but offers little in the short run

May 06, 2013

Merck's new cholesterol combo leaves some confused, but some analysts see a silver lining for IMPROVE-IT trials
 

E-details soar as pharmas slash sales forces

May 02, 2013

Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.
 

How can pharma build digital DNA?

May 01, 2013

Pharmas are restructuring to implement digital marketing initiatives—for instance, using social media to build brands or engage audiences. As they partner, how should agencies help them cultivate a digital DNA?
 

At Work With: Kathy Delaney

May 01, 2013

Kathy Delaney, Global chief creative officer, Saatchi & Saatchi Wellness
 

Upward Move: Tim Pantello

May 01, 2013

Tim Pantello, Managing Director, Digitas Health
 

People Moves: May 2013

May 01, 2013

Manufacturer, agency and consultancy promotions and hires
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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