Kevin McCaffrey

Most Recent Articles by Kevin McCaffrey

Biogen ends Tecfidera DTC campaign, citing prescriptions

Biogen ends Tecfidera DTC campaign, citing prescriptions

The drugmaker had launched the campaign for the multiple sclerosis drug in 2015.

Five things for pharma marketers to know: Wednesday, July 20, 2016

Five things for pharma marketers to know: Wednesday, July 20, 2016

Spending on CME rose in 2015; the FDA approves Valeant's Relistor; the Justice Department aims to block insurer merger

Prounis describes her decision to sell Flashpoint stake as personal

Prounis describes her decision to sell Flashpoint stake as personal

Prounis sold her stake in Flashpoint to Omnicom, which is merging the agency with four other shops to create DDB Health.

Five things for pharma marketers to know: Friday, July 8, 2016

Five things for pharma marketers to know: Friday, July 8, 2016

The FDA said Amgen's biosimilar of Humira is safe and effective; Juno trial halted due to patient deaths; the CMS bans Theranos founder

Five things for pharma marketers to know: Friday, July 1, 2015

Five things for pharma marketers to know: Friday, July 1, 2015

Drugmakers doled out $452 million to UK healthcare providers; GSK, Pfizer see big market in vaccines for expectant mothers; Shire ADHD drug meets endpoint

More Articles by Kevin McCaffrey

OPINION

Email Newsletters