Most Recent Articles by Kevin McCaffrey
Sales reps that focus on creating value for HCPs could find new opportunities and improved access to those physicians, according to Accenture.
Can predictive analytics, embedded into CRM, fulfill the promise on which closed-loop marketing fell short: Allow pharma to harness data from rep visits to make their upcoming digital sales pitches smarter?
Amgen's Repatha will come to market priced $500 lower than the cost of Sanofi and Regeneron's Praluent.
More Articles by Kevin McCaffrey
Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.