Lilly delves into social media for oncology art contest

Share this article:

Eli Lilly entered the Twittersphere without fanfare in early September for its fourth biennial Lilly Oncology on Canvas initiative, an art contest for those who have been affected by cancer.

Amy Sousa, a Lilly spokesperson, said the goals of the contest are the same, but the method for reaching participants has changed. “We're using social media tools…to engage participants,” she said, adding that anyone whom has experienced cancer – as a patient or caregiver – is eligible for the contest. Followers of Lilly's Twitter account will receive tweets about art exhibition dates, inspiring messages and other information, said Sousa. A Facebook page for the program is forthcoming.

The contest, which officially launches November 1, will run through June of 2010. Winners will be announced in fall of 2010, with the first prize receiving a $10,000 charitable donation to an organization of his or her choice.

Sousa said she is not aware of any immediate plans to launch new corporate Twitter accounts along the lines of several other large pharmaceutical companies, but said Lilly is “continuing to watch this space, particularly in light of the [DDMAC] hearing.”


Share this article:

Email Newsletters

More in News

Meaningful use not linked to quality: study

Meaningful use not linked to quality: study

A recent study of physicians found no correlation between following EHR meaningful use requirements and providing consistently higher quality of care.

Lilly Q1 sales dip

Lilly Q1 sales dip

US sales fell 34% during the quarter, largely due to lower demand and lower prices for off-patent Cymbalta and Evista.

Gilead reaps huge HCV sales, payer fury

Gilead reaps huge HCV sales, payer fury

Sovaldi's debut has been marked by plenty of criticism from payers and lawmakers, but the hep. C drug's launch, now confirmed to be the fastest of all time, has also ...